Why video is boring – seriously!

Why video is boring – seriously!

There’s a hidden truth about video. Before we get into that, let’s just recap about the things you’ve likely heard over and over again. Video sells. Video works. Video is exploding. Yawn. Seriously. Yawn. Could that be any more boring? Doesn’t...
A Seasonal Freebie (For Subscribers)

A Seasonal Freebie (For Subscribers)

We decided to give our newsletter subscribers a gift. If you’re not yet a subscriber, read on anyway! We talked about the importance of seasonality in a recent blog post. It’s something that happens every year, over and over. We’ve also talked about...
Show, Don’t Tell

Show, Don’t Tell

Many people focus on the wrong thing when producing content. We’ve all done it. When you’re trying to understand the complexities of codecs, file formats, recording formats, audio levels, lighting levels and all the other technical details, it’s easy...

Make Your Videos Even Better

If you’re not yet making and using videos in your online business, you should be. There’s no question that they help to engage your subscribers and customers more effectively. In this post I want to talk about some simple lessons that will help you make...