The Prosperative Blog

Category : SEO

Google LOVES duplicate Content!

Did we really tell you that Google loves duplicate content?

Yes we did – keep reading to find out why.

If you’re pressed for time you can listen to the audio version of this post by hitting the play button below.

This is a long post, but you’ll benefit from the information we’re sharing so stick with us!

Before we get to that, if you pay attention to what we’re discussing today you’ll save yourself time and effort in the future – and will probably make more money too!

We know from the questions we get that most people think Google hates duplicate content. They really don’t.


What Google hates is YOU manipulating the search engine results to make profit via Google. Google can only really exist *because* of duplicate content.

Here’s why. If there was only ever one article on any given topic, there would be no need for search engine results. If the answer to any question was only ever on a single web page, Google would have no real advantage over any other search engine. They’d all deliver the same results and Google would not enjoy the stranglehold they have on search engine usage.

Do you think they might want to keep their advantage and enjoy the billions (billions!) of dollars they raise in advertising from their search engine? You bet!

So they have to do something that other search engines are not doing (or not doing well) so they can dominate.

One of the ways they do that is to index everything they can. They take YOUR content and feed it into THEIR machine to make money for THEM.

Here’s where it starts to get interesting. What they’re really doing with duplicate content is two things:

1) Weeding out what they believe is content designed to game their ranking system
2) Choosing which keywords any particular content will rank for!

That’s right, duplicate content can rank but Google will decide which keywords it ranks for. It’s too deep a discussion for this post to explain how Google does #1, but we’ll cover that in the future.


Duplicate content can also be seasonal. I saw a post on Facebook that made me smile because it has a large element of truth in it. The plot of every Hallmark movie is about a career woman who moves to a small town, meets a handsome guy and falls in love. It starts snowing and they kiss – there’s also usually a dog in there somewhere. The end.

It’s kind of funny, because it’s kind of true. I checked the cable listings in my area and there is a 24 hour a day channel that is showing ONLY this kind of movie.

The actors change. The names change. The town changes. But the basic story is always the same. It’s duplicated content wrapped up in different coloured ribbons.

TV stations pay to show these movies. They pay to show them because – here’s the point that counts – people watch them and advertising is sold on the back of how many people watch them.

Hmmm, advertising revenue. Duplicate content. Evergreen content in fact (explained later). Commercial interests serving what people want.

Hmmmm, that definitely sounds like Google to me.


It’s not just TV of course. I checked out my local supermarket (a Walmart company) and they have dozens of DVD’s with movies that are all basically the same. I saw several versions of A Christmas Carol. That’s a timeless movie that has been duplicated over and over. Names change, locations change, story doesn’t.

Then I checked the magazine rack. Endless covers promising the fastest, easiest way to cook perfect Turkey. Even more promising the secret to losing 10 pounds in time for the celebrations.

They’re all selling the same content, because right now that’s the content people are looking for. All they’re doing is wrapping it up in different coloured ribbons.

Use Google to check out a news story and you’ll find dozens (sometimes hundreds and sometimes thousands!) of exact duplicates. News agencies sell stories to various sites who usually publish them without alteration.


Of course only one site can ever be at position 1 on page 1. But there’s traffic to be had from positions 2-10. And here’s something more significant. A search on a different keyword will usually show a different site ranking result.

What might be at position 9 for one keyword could be at position 4 for a different keyword.

Let’s just cover evergreen content for those who aren’t sure what it means. It’s just a way of describing content that is always of interest to people.

Dieting has been something people have wanted information on forever. Next year will be the same. Millions of people will look for information on all kinds of dieting.

There’s already more information on the web and in print than anyone will ever read. But you can be sure even more will be published next week, next year and the year after that. And you can be even more sure that people will keep looking for the latest and greatest diet information.


Dieting is an evergreen topic because people always want information on it.

At this time of year cooking turkey for Christmas is a massive topic. It will be again next year. Nobody is going to read about it in May (almost nobody!). But come November and December next year huge numbers of people will turn to Google to ask the question.

Whose site will give them the answer? It could just as easily be yours, even though this information has been published and republished millions of times.


A question we are asked regularly is whether duplicate content can rank. The answer is yes, it can. There are a couple of things to avoid and a couple of things you can do to help, but the basic answer is very simple.

Duplicate content can and DOES rank, if you know what you’re doing. Google wants duplicate content because they need it. And Google needs it because people are searching for the same things over and over.

Meeting that search demand is something Google cannot do – literally the cannot do it – if you and others don’t publish content as often as you can.

If you want to know the things you can do with duplicate content to improve your chances of ranking, keep watch for our next post on this topic. We’ll tell you how easy it is, once you know the secrets!

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Ranking With Keyword Titan

You can watch a replay of the last webinar we ran showcasing Keyword Titan. We prove how easy it is to find keywords for ranking in the search engines. There are hidden gems, if you know how to find them. Keyword Titan finds them for you.

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Why video is boring – seriously!

There’s a hidden truth about video. Before we get into that, let’s just recap about the things you’ve likely heard over and over again.

  1. Video sells.
  2. Video works.
  3. Video is exploding.

Yawn. Seriously. Yawn.

Could that be any more boring?

Doesn’t it make YOU yawn?

I mean, isn’t it self evident? But I can practically guarantee that you’re hearing this almost every week.

If you don’t already know this about video, where have you been? Even the least observant must have noticed that every man and his dog is talking about video’s importance.

It’s boring because it’s obvious – but it’s only obvious to those who pay attention.

But I want you to ask yourself a simple question.

Why is video still considered so difficult and powerful?

The reason video is considered difficult is that most people don’t want to learn how to make it. Most people like the idea of using video, but they hate the work involved in creating it.

Content is king.

You heard that, right? Well what you might not have heard is that creativity in content is *truly* king. You can put out junk content and you’ll get junk results.

Content is king? Yes, but only if your creativity is up to the job!

Boring content is still boring!

The reality is that many people simply won’t put in the time and effort to learn to be creative. Shock, horror! Many people are lazy! Who’d have thought that?

One of the reasons so few people make it in Hollywood (or any creative industry – ANY) is that the average person thinks creativity is born, not made. But that’s simply not true.

Everyone can learn to be creative if they’re willing to put in the work to learn techniques, ideas and structures.

It’s why you’ll find “cliff-hangers” at the end of every soap episode, for example. It works.

That’s not creative – that’s plain common sense.

So we know that video works, it produces results, it helps you sell yada yada yada.

Why is that useful to you? It’s useful because most people still don’t know it, believe it and utilize it. If you can step out of your own way just long enough to take some action, you can put yourself so far ahead of the crowd you’ll look like a seasoned pro.

Use video in your online efforts. It works and it will work for you if you use it.

But there is one thing that should be an open secret – there have been enough lawsuits about it – that everyone should be paying attention.

Astonishingly, most people are not paying attention.


It’s an open secret that is, frankly, breathtakingly simple.

Let me explain it this way for you.

Google pretty much owns the search engine space.

Some people even think Google IS the internet! My father in law talks about “going on Google” when he means surfing the internet.

Do you think Google might be tempted to use their huge influence to favor their own websites in their own search engines?

Many legal teams think so and have brought legal action against Google for that very reason.

What if I told you that Google currently has a particular way of pushing their own website to the top of the results pages? And supposing there is currently a nice little way of using Google’s own actions for YOUR benefit?

Does that sound like something you might find useful?

In the very near future we’re going to announce a way to take full advantage of that little “loophole” with a couple of clicks. But right now let me tell you how you can do it manually.

Set up a live streaming event in a Youtube channel. Choose your keywords for the event carefully. For the event itself stream a recorded video that pushes people to your website to optin, make a purchase, add comments – whatever call to action you decide is right for you.

Then sit back, enjoy the boost Google gives you in the search engines, rinse and repeat.

Right now video is hot, hot, hot. And live streaming video is even hotter. It has the immediacy and apparent importance of a fax. If you’re old enough to remember that offices stopped what they were doing when a fax came in, you’ll know exactly what I mean. When email first came out, people did the same with that. Then when SMS/text messages came out, people stopped when they heard a notification ping. Many still do!

If you’re too young to remember what a paradigm shift those things were, you’ll struggle to see the significance.

Here’s the significance: Whatever is currently the hottest, immediate form of engagement with your audience tends to command search engine results pages.

The time to strike is now.

We’ll have more to say about this over the next week or two including how you can leverage webinars into the mix.

There has never been a better time to engage with your users using low cost services.

There will likely never be a better time again.

If you’re not already using video, you’re already behind your competition.

How long you stay behind is up to you.

Embrace the video revolution, even if you’re scared.

Here’s another secret for you: nearly all video producers are scared, even the big Hollywood guys!

Why should it be any different for you?

Being scared has never stopped anyone from achieving great results, unless they allowed it to.

Be bold, be creative, be proactive.

Keep reading for more on this soon!

p.s. Since we started using videos on sales page and affiliate promotion pages, we’ve seen revenues rise time after time after time. Sometimes, all the hype you hear is justified!

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Increase Your Happiness

In this blog post I’m going to tell you how to be happier. It’s really simple.

working hard is hard workWork Smarter, Not Harder – because working hard is hard work.

There, easy advice, wasn’t it?

What, you want more details? Ok, let’s jump right in.

A couple of days ago I was making the tutorial videos for our new service, TextSuite. It’s the next generation content creation machine. That’s not hyperbole, that’s simply a statement of fact.

In looking for the best way to demonstrate the incredible power of the tool, I found an article on the website. It was the perfect article for me to demonstrate TextSuite with. But…it was also a provocative (to some) and thought provoking article about happiness.

Let’s just take a side road for a moment. You’ve all heard that content is king. You’ve heard it for years and years. It happens to be true. But if you ever worked for a king you’d probably find it a very stressful, tiring and demanding job. Producing content that is king is hard work. Yet you have to produce and keep producing it to keep the search engine mega-kings happy. That’s before we even consider your site visitors!

So how does this relate to the article on the BBC website? I’ll summarize it for you, but you can read the full details a bit later.

  1. Many of us, particularly in the developed countries are “time poor”. In fact it’s been described as a “time famine”.
  2. Even those with deep pockets and healthy bank balances don’t seem to like to spend money to have work done for them.
  3. When scientists conducted tests, they found that spending money to release time created more happiness and less stress than spending money on “things”.

It’s probably not a huge shock to most of us. Having more time to do the things we love is something we all pretty much agree on. What we don’t all agree on is the best way to do it.

We’ve seen people spend a fortune on web hosting, powerful computers and even training courses. But for some reason many people will not pay a few dollars to save themselves hours of time. In fact some people will earn less in an hour than they could generate by spending that same amount elsewhere.

You want to do well in the search engines? You need content. 

You want to have time with your family? You need to work less.

You want your visitors to stick around on your site? You need great content.

You want to choose the life you lead? You get the idea – work smarter, not harder.

The mythical “make money while sitting on a beach” scenario is something many aspire to. It tells us what people really want out of life. Time. Time to do the things you want to do – not the things you have to do to survive.

So if you need great content on a regular basis, how do you produce it currently? Do you sit and painstakingly research everything from scratch? Do you steal other people’s content unchanged and hope nobody will notice? Do you plan great content, but never get around to producing it?

What is your story? Does your strategy work for you?

Over the years we’ve found that outputting – actually publishing – huge amounts of content has a simple result. It produces revenue. It’s hardly a secret. But we do have an edge, because we use the tools that we create. When we create a tool we tweak it to give us as much power and ease of use as we want. We want to work smarter, not harder too!

TextSuite is the culmination of more than a decade’s experience of content creation and automation. I’m producing this content using TextSuite and at the foot of this article you’ll see the demonstration article I created.

Let’s revisit that whole scientists and happiness thing. How does that fit into what I’m saying here? What the scientists discovered was that spending a small amount of money to have a small task done (thus releasing time) reduces stress and improves happiness.

You know you need to produce lots of content. You know you have to do it regularly. You probably stress about it. You are not alone.

So let me pose a question to you. If you could spend a small amount of money to help you create great content faster, more easily and more often, would that help reduce your stress levels? Would it help you achieve your revenue goals by publishing content? Would it be something that could make a difference in your life beyond the cost itself?

The scientists would tell you “yes”. They ran the experiments on a number of simple tasks that people don’t like doing. Offloading them, or making them easier, lead to increased happiness.

Beneath this article is the article I created using TextSuite.

As you’ll see when you read it, it’s a unique article that currently does not exist anywhere else on the web. The content itself is unique.

  1. It was easy to do – so I was more likely to do it.
  2. It was prompted by an online article. That gave me inspiration without too much sweat equity!
  3. It used just one of the many tools within TextSuite, so I can repurpose it in the future.

I don’t know your particular story. But I do know that those who buy services that save them time – and then use those services – have more time to do the things they love, or more time to do more of the things that earn them money.

It’s your call. You can save a few dollars and do everything yourself. Or you can take the advice of the scientists who have demonstrated how to improve your life. Use money to buy time so you can release your own time. Use money to make your life easier, not with “things”, but with services and tools that free your time.

Very few of us these days would consider walking 5 miles to the store. We go in our cars. We buy cars to be able to go farther, faster, with less effort. It just makes sense, doesn’t it?

So why do so many people struggle to do the things they need to do online?

That doesn’t make sense – not when investing a few dollars and cents make much more sense.

Think about that the next time you’re struggling to produce content for your sites. There is a solution. And August 1st you’ll learn more about it.

Click here to read the article that inspired me.

Here’s the plain text article I created using TextSuite:

Although it sounds amazing, it’s now claimed that spending your money can increase your happiness. Read on to find out how and why!

An experiment was conducted with a simple goal. To see if spending money to save time (on boring tasks) could make someone happier than spending that money on material goods instead.

As most of us know (and psychologists tell us) stress can create anxiety, depression and unhappiness.

But even if you’re already well off, you may feel hesitant to spend money on having things *done*, instead of on *buying* things.

Surveys suggest that if you free up your time, you’re more likely to be happier. Paying for jobs to be done to save you time may very well improve your satisfaction in life!

Quality of Life

In countries where income rises, something slightly weird happens. It even has a weird name. There’s a thing called time famine. People are literally starved of time and it’s stressing them out. They have no quality of life.

So a test has been carried out to see if spending money actually does work to make people happier 🙂

The test actually included millionaires, as well as every day people. The survey looked into how often people spent their money to release (or buy) time.

It seems that fewer than 1 in 3 of us (or those tested, anyway), regularly spend money to save themselves time. Rather than spend the money, they put up with having limited time for themselves.

Here’s a key fact though: Of those who did spend money on having tasks and jobs done, they scored more highly on life satisfaction.

For two weeks a test was carried out, although the small scale of the test means it’s not conclusive. It is, however, interesting.

The test group were given a simple instruction. For one week, spend a small amount (around $40) on something that would have the effect of giving them more time. Some would pay for lunch to be delivered to them, instead of going out. Some paid local kids to do small jobs for them. Some paid for cleaning. They were all small scale tasks, not costing a great deal of money.

For the other week, the group were instructed to buy “things”. That could have been a book, some clothes, drinks, anything that was material.

What do you think the results were? It’s probably no big surprise that spending to buy free time made people feel less stressed.

Think about that for a moment. Instead of stressing over doing the laundry, you could pay to have it done and spend the time with your family in the park. Or go sailing, painting, playing sports – whatever your free time activities are.

So nobody can create time. We all have 24 hours in a day. But money can be used to buy someone else’s time to free up some of your time. It seems like it’s a pretty effective strategy.

If you hate doing something, or just get stressed out about it, is there someone you could pay to do that task for you? If you do, it might just remove that stress from your life. Scientists who tested this seem to think that’s a good way of using money.

Many people feel like they have a second job when they get home. There is so much to do in the average household, especially if you have kids. That can be a powerful stressor.

But if it’s true that using money to can increase your happiness, isn’t that a wonderful thing to know?

After all, would you rather have another $40 item cluttering up your house, or would you rather spend time doing exactly what you love? I know my answer. What’s yours?

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Produce more Articles – Rank higher in Google!

That’s right, the more articles you can produce, the higher you can rank in Google! If you remember, last year we were getting a LOT of top 10 rankings in Google by simply providing articles to website owners in the niche of the site we were promoting.

The site we used as an example was which remains in the #1 spot in Google for its primary keyword, “cabbage roses” as well as many other related keywords.

Though we haven’t been talking about that method much, it is working as well as ever and we have subscribers who, to this day, are achieving top 10 ranking after top 10 ranking!

The reason I bring this up today is because we are coming up on a big launch on August 1st. The launch is for which we believe to be the ULTIMATE content tool and it is PERFECT for this method. To be clear, this tool is perfect for just about any method that requires lots of quality content in just about any niche, but this particular method of building links will be much easier with this tool.

Here’s the method in a nutshell:

  1. Start doing Google searches for keywords in your niche. Compile a list of emails and contact form URL’s of sites in your niche that rank for those queries. If they’re ranking on the first few pages, a link from those sites would be valuable, no matter what metrics you look at to determine authority.
  2. Send a short email to each one of them, telling them you’re interested in providing a unique article just for them and all you require is a link to your site in a short, “about the author” section below the article.
  3. For those who accept send them a quality article. Most will not be overly concerned with it being a masterpiece. They just like fresh, unique content on their site.

What currently stops many people from performing this process is all the work involved in producing all that content for all the people. That problem will disappear August 1st!

You can select a template article (see example below):

Once you’ve used the template to create your article you can then spin it in order to produce multiple unique copies of that article that you can give to multiple different sites, producing multiple links back to your site:

Because these tools are created for speed and simplicity, you don’t need to mess with spintax or any other complicated features. You just load up your article, write up a few variations and you have multiple versions of your article ready to send out for BACKLINKS!

You don’t even have to write the article yourself…

You can pull an article from the built-in PLR database or from ArticleBuilder, which TextSuite is integrated with.

Of course, I’ve only mentioned two of the tools within TextSuite. There are also the research, rewrite, and formatted article tools. You also have the option of pulling from our huge database of PLR articles and ArticleBuilder content if you don’t want to write anything yourself.

Whether you use TextSuite once it launches on August 1st or not, I do hope you’ll start using this method to get quality backlinks to your site, if you’re not already, because it is a very powerful method!

To Your Success!




Josh Spaulding
Senior Strategies
Prosperative, LLC

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Why Keyword Competition Tools Are (Almost) Always Wrong

As the creator and designer of a number of popular Search Engine Optimization tools, I have used (and regularly test) a variety of SEO tools and services in order to compare them to my own and see where I can improve (and, to be honest, where I’m beating the pants off the competition). This includes not only direct competitors to my own products, but also the “Big Data” providers in the SEO industry.

Great data is only great if you understand what to do with it. If you’re a beginner to ranking your site in Google then you need guidance more than a bunch of stats and numbers. This is where most of the SEO tools fail miserably. While the individual data points provided by these tools are often pretty good, when it comes to using this data to give you practical advice they almost always fall flat.

Take estimating keyword competition for example. How difficult will it be to rank in Google for a specific set of keywords? With all of that data at these tools disposal, you would think they would be pretty good at estimating that difficulty.

They’re not. In fact, they’re usually pretty bad at it.

Let me back this up by giving you an example of some keywords where these tools get it wrong. This example is a “long tail” (that is, a set of keywords that don’t get searched very often and contain 4 or more words).

Keywords: online acoustic guitar lessons

Difficulty rating from popular tools (scale is 0 to 100):

Moz – 50

SEMRush – 69

SpyFu – 56

KWFinder – 49

Difficulty rating from my soon-to-be-released SEO system:

Keyword Titan – 28

Notice the difference? The four popular tools shown estimate it to be about twice as difficult to rank for “online acoustic guitar lessons” as Keyword Titan does.

The reason why their estimates are so (incorrectly) high is because those tools appear to be averaging the authority of Google’s top 10 ranking domains / pages for the keywords. That’s a mistake, a serious mistake, and it’s where pretty much every keyword tool goes wrong.

You see, the true estimation of how difficult it will be to rank for a set of keywords in Google isn’t found in the strength of the top 10 sites ranking for the keywords — it’s found in the weakness of the weakest ranking site in those top 10 results.

That is, if there are 9 very strong sites ranking for a set of keywords and one weak site mixed in among them, that weak site is the true indicator that ranking in the top 10 for those keywords is not so difficult. After all, if it was difficult to rank for then that weak result wouldn’t be there, right?

Almost no other keyword tool gets this right. They always average the strength of the top 10 Google results together to come up with their difficulty estimations.

I designed Keyword Titan to be different. When you analyze a single set of keywords in KT you get what I call a “Snap Analysis”. Here’s the snap analysis for online acoustic guitar lessons:


Notice the site ranked #9, The site was clearly created for the simple purpose of ranking for a number of keywords related to online acoustic guitar lessons. It has a keyword rich domain name (I’ll go into detail in a future blog post about why that’s helping this site rank).

The TrustFlow of the domain and of the page is somewhat low (in case you’re not aware, TrustFlow is a respected measure of how much “trust” the links coming into a domain or page give it — the higher the TrustFlow, the more likely the domain or page is to rank in Google).

But where that domain really shows its weakness in comparison to the rest of the ranking sites is in the number of other sites linking in to it (the refdomains (site) metric). While all of the other sites have hundreds or thousands or more external domains linking into them, only has 86. Getting 86 quality links takes a little bit of time, but hardly qualifies for the “hard” ratings being given to these keywords by the other tools.

The relatively low external linking domains combined with its marginal TrustFlow causes Keyword Titan to give it a difficulty rating of only 28 (which is on the low side of “moderate” in Keyword Titan).

This same scenario plays out again and again any time I run keywords through the popular keyword tools. Because those tools use the strength of the ranking sites to estimate difficulty rather than looking at the weakest site in the results, they are wrong much of the time. That means that SEO professionals and beginners alike are making poor decisions about which keywords to target.

It’s not that these tools don’t have access to the same data that Keyword Titan does — they do — they just interpret it incorrectly. So the next time you’re trying to figure out what keywords you should be trying to rank for in Google, keep that in mind.

I welcome your thoughts and responses in a comment below.

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How do you Know a Site is Authoritative?

Determining the level of authority, or “power”, a site has in regards to SEO is very important. You need to know how strong your competition is in order to determine what it’s going to take to outrank them. In the past you could look at the Google Toolbar PageRank that Google publicly disclosed. It provided a rough indicator of authority, but even that was often times determine site authorityway off. You would see sites with a PageRank of 0 outranking sites with a PageRank of 5 or more on a regular basis (for example). Google no longer updates their PageRank though.

The total number of backlinks to the ranking page was something that used to be focused on in a big way as well. The only problem with that was, and is, that quality was far more important than quantity. However, up until a few years ago the quantity of backlinks was much more important to Google in determining authority than it is today. So the overall backlink quantity to the ranking page has also been “thrown out the window” as an authority indicator.

That leads us to the present state of SEO. What is the most effective way to determine the authority of a website?

Since the beginning of search engines, the best way to determine the authority of a website is to analyze the sites that rank for any given keyword and determine what they have in common! When this is done you have a lot of BIG data to analyze. So the goal is to figure out the most simple metrics you can that are consistent with the top Search Engine results.

As you may know, I love SEO! I love data analysis too. So I’m always testing and comparing data to figure out what works and what doesn’t. What I have found to be the most effective way to determine the authority of a website for the average Internet Marketer, without getting too complicated and technical, is to look at the MOZ Domain Authority (DA) of the domain, and the total number of unique domains linking to the site (not just to the ranking page).

The DA of a domain is determined by multiple factors that MOZ looks at in order to determine how likely the site is to rank in Google’s search results. If I want to get a general idea of a site’s authority, this is what I look at.

The total number of unique domains linking to a site, in itself, is too raw to give any more than a rough idea of a sites authority. But when analyzing keyword competition, it is very powerful! Simply plug a keyword into Google and then find the total number of domains linking to each of the top 10 results. If you find a site that has 100 or less, great! If you find one with 50 or less, even better. If you find one with 15 or less, you’ve found GOLD (if the keyword has much search volume).

Keep in mind, the quality over quantity factor remains. The quality of the referring domains is a big factor to both the DA and the ability to rank with fewer referring domains. So if you find a keyword that has a top 10 competitor with 25 unique domains linking to it, 26 isn’t necessarily going to beat it. But if you get 26 solid links, you have a very good chance at it! (Reaching out to site owners in my niche and offering a unique article in exchange for a link at the end of the article to my site often results in mid to high-level links for me.)

This is how I do my own simple, quick and accurate keyword research and it works! I eventually achieve top-10 rankings for most of the keywords I choose to target as a result of using this method.

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