We decided to give our newsletter subscribers a gift. If you’re not yet a subscriber, read on anyway!
We talked about the importance of seasonality in a recent blog post. It’s something that happens every year, over and over.
We’ve also talked about how video can improve your sales.
What better time of year to use video than now?
Most viewed videos are under 2 minutes in length. People have short attention spans and want instant gratification. Especially at this time of year!
Worse than that, you have only a few seconds to get the attention of your viewer even with a short video. If you don’t do that quickly they may never watch your full video.
Add to that fact the fact that videos on landing pages increase conversions (sales or optins) and you have a dilemma.
You need to put a video on your landing pages, but you need to make it short enough not to bore your visitors.
So what do you do?
Well the logical thing is to put a short video on your landing page!
Yes, it’s pretty much that simple. Bear in mind that strangers to your site want information first. When they get to know you, like you and trust you, they may enjoy your personality enough to want to hear more about YOUR story.
But until they, frankly they don’t care.
Your site visitors just want to know what you’re offering them and what you can do for them.
Think of it this way – most TV adverts (usually) have unknown actors who are not part of the business they’re advertising. They’re just actors doing a job.
What does that mean for you? It’s simple. It means you can use generic videos on your landing pages if you want to. You’ll still get a benefit from them in terms of conversions.
Later on when your visitors become your subscribers and then your fans, they’ll want more interaction with you. Until then they don’t even know you, right? And they can’t get to know you until you get them onto your list.
At this time of year you’ll almost certainly get a boost in traffic, no matter what. There’s simply more web traffic and more shopping traffic. People are looking for solutions, gifts….things to spend money on.
Which makes it critical that you make the most of that extra traffic.
It’s a bonus that you shouldn’t waste.
There are certain very popular and big niches that will explode at this time of year and for the next month or two. But there are other, smaller niches which will also experience higher traffic volume.
If you’re unable to make your own videos, how can you take advantage of that traffic? We’ve already told you that videos on your landing page will increase conversions.
You could pay someone to make a video for you. A video specific for you and your website could cost a pretty penny. And it would only work for that website.
You could buy some generic videos that will work in any niche, but you have to be sure that the person making them has legal rights to use any images and music used in the videos.
Either option would normally cost you money – until now.
As our gift to you for reading this far, we’ve sent our subscribers 4 generic videos to use on their sites, asking people to optin. You’ll have to find a report to give them, but you probably should be doing that already anyway.
The 4 versions have an end segment with an arrow that points up, down, left or right. Just use the one that matches where your optin form is on your site. We’re giving you usage rights to these videos, but you can’t disassemble the music or images in them. You have to keep them intact.
Our subscribers you can upload them to Youtube as is. Then can embed them onto their sites. Use them on as many sites as they wish.
We’ve given personal use rights, so videos can’t be given away to anyone, or sold. Personal use only!
But we’ve gone a couple of steps further.
We’ve also made an optin videos for the two top niches coming up at this time of year.
The first is an optin video for weight loss. Just embed it onto your lead generation pages and start persuading your viewers to optin.
The second is for the New Year rush when everyone wants to exercise.
After some considerable discussion we decided we’d allow anyone who visits this blog post to download the videos as well (same usage conditions apply!).
Is there are a catch? Yes, you have to download them before the download link expires! You can use the videos as often as you like, but you have to get them now, while you can.
You have until Dec 7 to download them and keep them safe – no, we won’t store them for you forever! If you want them, download them now and keep them somewhere safe.
Don’t wait until it’s too late and ask for them two weeks from now. Your free opportunity is right now – those who take action will benefit. Those who take no action…well, you already know what happens, right?
Download your gifts from me, Josh and Jon right now!