The Prosperative Blog

Category : Traffic

The Key To Traffic

Let’s start with a simple statement: Everyone wants more traffic to their sites.

Who would turn down more traffic? Nobody.

And yet, based on decades of experience and interaction with our customers and subscribers, we know where people are often failing. But what’s great is that it’s easily remedied with the right tools and a little bit of effort!

Let’s list what some beginners might do when trying to build an online business. If you recognize yourself in this take heart, because there is a way to improve on it!

If you aren’t making these mistakes pat yourself on the back – you’re already well ahead of the general crowd!

“Setting Up My Business”

  1. Look for free or very low cost tools and services. I don’t want to spend any money if I can avoid it.
  2. Find a niche that makes a lot of money. Ask other people what it is – I don’t have time to do exhausting research on it.
  3. Buy a domain.
  4. Put up a couple of pages of content. 200 words should be enough and I can buy some low cost PLR for that.
  5. Don’t edit the content – I bought PLR so it should be ok.
  6. Don’t track my visitor numbers, site engagement metrics or bounce time.
  7. Sit back and wait for the money to come in.
  8. Ditch this site after a few weeks and start on another one that will definitely make money this time. Repeat steps 2-7.
  9. Repeat step 8.
  10. Rinse and repeat.

Ok, that’s a bit simplified and there’s a slight smile in that list, but it’s pretty close to what many beginners do. We know because we get a lot of feedback from people.

The question is, does a work cycle like that work? Does it generate revenue?

The other question is just how hard is it to break out of that kind of work cycle and do better?

There is no shame in looking for low cost services, if they do the job. No shame in wanting to make money. But there is a gap in the rest of it. If you’re trying to guess what niche will make money, you’re just guessing and might end up wasting your efforts. The average person needs to spend more time doing serious research on a niche to save time and effort later.

By research, I’m talking about keyword research. If you fail to define your target well, is it really such a surprise that a beginner might miss it?

So a single and relatively simple addition to that list that would make a world of difference is do some good keyword research.

Why? 

Look, the truth is that people searching online are not really looking to help you make money. They are looking for information to meet their needs.

It might be how to make money online, it might be how to take great baby photos. Whatever it is they’re looking for, they’re looking to meet their own needs.

They are looking for an answer to whatever their question is.

That’s why Google is such a hard nut to crack, if you want page 1 rankings. Google is looking for the best answers for the questions that people are asking online. Google already knows what people are looking for – if you happen to have the answer then you’ve got a great shot at hitting page 1.

So how do you do that – get onto page 1?

One of the most effective ways to get onto page 1 has just a few simple steps. But they’re steps that some people think are difficult, time consuming and hard. In fact using the right tools can make these steps fast and simple.

  1. Research keywords in your chosen and related niches.
  2. Choose keywords where your real competition is low (yes, there are plenty such keywords).
  3. Use the keyword and related keywords you find to create content that answers the questions people are searching for.

Items 1-2 should be pretty obvious, even if you’ve never done any keyword research in your life. But item 3? That may not be as obvious a workflow as it should be. Creating good content, that answers the search question, gives you a huge competitive advantage.

WHY?

First, you have to convince the search engines that your answer is a good one for the searches people make. But even if you do that, you also have to convince your site visitors that your content is quality. And you do that by…..

PROVIDE QUALITY CONTENT THAT ANSWERS THE QUESTION!

I’m not kidding. Seriously, if you provide quality content your site visitors are more likely to stick around and take your advice/click on your links.

It’s a bit of work, but it doesn’t have to be a huge amount of work. You’ve heard this before – work smarter, not harder, right?

There’s a lot of inexperienced people out there who will put up poor quality content. They don’t get the results they want.

It’s the ones who develop quality content that see the results. Yes, there may be some exceptions, but you’re far more likely to succeed by answering the right questions with the right answers.

Creating Quality Content

So how do you develop great content? Well it’s down to research again. You’ll notice earlier that I mentioned keyword and related keywords. By analyzing what people are actively searching for, you can structure content that meets their search and gives them a complete answer – even if that answer is a pointer to a more complete resource.

Keyword research is fundamental to determining what people want to know.

But it’s also fundamental to giving them the answer they’re looking for.

Time spent on keyword research is never wasted. Time spent on quality content based on that research is never wasted.

It can be incredibly fast to do good research and generate  plans for quality content. You just have to be very focused.

How much time have you ever wasted on ineffective strategies? If you put that time to good use, doing careful research, you should expect to see better, positive results. Not too surprising, right?

There’s a simple truth that many people are not aware of. That simple truth is this:

The average person needs to do more keyword research so they can create content that ranks.

If you aren’t yet getting the results you want, maybe it’s time to focus your efforts with intelligent keyword analysis – it’s easier and quicker than you think.

If you’d like to join us on our live webinar where we’ll show you how fast it can be – and we’ll go into more detail about keyword research including how to find the real competition for a keyword – use the link below to register now.

 

Read More

Why our loss of revenue will help YOU!

So we “lost” a ton of money.

And that loss is something that can benefit you.

Before I tell you what the loss was, let me tell you why this benefits you.

If you try to do everything from scratch, it can take you a long time to learn “how” to do those things.

When you start from scratch you have to solve every problem yourself. And sometimes you don’t even know there’s a problem. Starting at the beginning with everything you do takes a lot of time, effort and energy.

It’s called reinventing the wheel. And you don’t need to reinvent the wheel…

…if you allow *other* people to make mistakes so you can benefit from those mistakes.

There’s a big “IF” there, but we’ll cover that shortly.

Let’s get to the loss of money.

One of the multiple streams of revenue that we enjoy is from Adsense. And we have Adsense installed on a range of blogs in different niches.

That’s multiple streams of revenue via Adsense.

If you’re not aware of it, Adsense is a way to make money passively. Once you’ve set it up (the right way) it can produce income for you with very little ongoing work.

We have multiple sites in multiple niches all monetized with Adsense. Once we have the content set up (we use high quality content) we don’t really need to do any ongoing work. There’s the problem. It’s incredibly easy to “set and forget” when you’re monetizing via Adsense.

And that’s what we did. We set up sites, added hiqh quality content (very important to have high quality!), added a nice theme, added some images and then….we sat back.

Money came in on autopilot. Over time the money increased. We’re talking about many thousands of dollars a month. All earned passively, once the site is set up.

Very nice, right?

But here’s where the money loss comes in. We sat back. And sat back. And…sat back.

And then we had a thought. What if?

“What if we experimented with different types of ads and different layouts?”

“Could we earn a little extra money?”

Grow your revenue

This is called optimization. And it’s hard work.

You have to change one element then collect and analyze the results, compared to the original results. If the results are better, you now have a new baseline. But you don’t stop there. You start another optimization trial. Rinse and repeat – right?

And we were delighted when we saw some small percentage increases in revenue. Success!

On the next testing we tried something that sounds easy, but boy it was not! We’re all pretty technical people here so we’re not usually fazed by technical issues. What we did was add in something called link ads underneath the header of our sites.

It’s not easy! Every WordPress theme is different and they all seem to have their code in different places. We had to work out – for each theme – how to integrate the “link ads” so they appeared in the right place.

What happened next was unexpected. And it’s the reason this blog post exists. We would encourage you to learn how to modify your own blog themes so you can use “link ads”. When you see the figures below you’ll definitely want to!

We tripled (yes tripled) our RPM earnings
RPM has continued to increase. It’s now $12 RPM – if you don’t know what a good RPM is, even $3 RPM would be nice to have. $12 RPM is fantastic!
We earned $133,815.40 *just in Adsense revenue* by using the new ad layout.

Oh, one other thing before I forget – we made sure that our sites were mobile responsive – very important!

Let me explain the significance of what I’ve just shared. With no change to the content (no new content on the site) we earned 300% more just by changing ads layout. That’s all we did. To show you the difference, look at the image below.

But to increase by 300% took us some time, trial and effort to learn how to make the change.

You can do exactly the same with your sites. You can test, tweak and improve. The time and effort you spend working out how to incorporate link ads will be repaid *every single day* after you make the change.

It was worth our time – it’s a worthwhile investment of your time.

What do those link ads look like? The screenshots below show you how they look on a desktop machine. For privacy reasons we’ve blurred any information that will allow the unscrupulous to go steal our content!

You’ll notice that you can’t really miss the link ads. They’re right under the header image. Anyone viewing that site is going to see those ads first.

That’s what we want – ads in their face.

We also added two ad units in the sidebar of the blogs (check the screenshot). One other change we made was to remove extraneous information from our sites.

We WANT people to see the ads and have nothing much else to click on – if the only clickable items on a blog are the ads guess what?

It increases the chance that someone will click on the ad!

The video below shows you an example of where we made the change to the coding of our site themes. Every theme is a little different. Your site may need code elsewhere. But once you’ve found where that code goes for your theme you’re set.

It took us probably a week or so to get that integration and code just right.

It will probably take you longer, unless you’re very experienced.

Is it worth the effort? Is making 300% more revenue every day for a one-time effort worth it to you???

It was for us.

Of course now we make sure we build sites with link ads from day one. We have a best practise formula that we apply to every site we build (for ourselves or for clients).

And you should do the same. Test. Experiment. Learn.

Then replicate. Or, to coin a phrase that you’ve heard a million times before….

Rinse. And repeat.

Adsense is still a big money earner, despite what some people believe. It’s also one of the easiest ways to start making money online without your own product, or doing massive product research. The reason is simple. Google knows what adverts to show to the people coming to your site. Google knows how to squeeze as much money out of traffic as possible.

That’s one of the reasons we let Google optimize which adverts show on our sites. But we give Google a helping hand by optimizing where those ads show!

And the results (as shown above) speak for themselves.

Build your site correctly and optimize your Adsense ad placements and you’ll never look back!

If you haven’t yet tweaked your Adsense ad placement, learn from our mistake – we increased revenue by 300%. How much extra might you make?

Read More

Keep your visitors engaged

If you have a blog, or you create reports and ebooks, you need good images.

Text on its own can be very boring for the average viewer. The more media rich your posts and reports are, the better it is for your consumer.

In an ideal world you want to capture their attention with rich media and keep them on your site for as long as possible.

So in this video I wanted to show you how to get more use out of any images you have. Stock photos can be expensive, but if you can repurpose them for different niches it lowers the effective cost because you can use them in multiple ways (always check your usage rights of course).

What you’ll see, with multiple examples, is that it’s possible to repurpose an image quite easily. Most stock images are going to have lots of potential repurpose points – but you have to look for them.

That’s what I’ll show you how to do in this video.

Of course editing software can be very expensive, but I show you a totally free application that is incredibly powerful.

I’m also showing how even a simple basic technique can dramatically change the impact a photo has.

Later in the video I give you a smart little psychological “trick” to help direct your viewer’s attention. It’s worth watching the entire video just for that.

After you’ve watched the video do leave us your comments. We’re planning to have more simple tutorials like this in the coming months.

You can view the video in full-screen at 1080p by using the screen expand icon, bottom right of the video player.

 

Are you one of our members at Prosperative? Watch out for your private additional photo manipulation training video within the next 10 days. I’ll take you deeper into the techniques that can make your blog more attractive to the eye!

Amin Motin

Read More