Updating Your Content
UPDATING YOUR CONTENT THE EASY WAY
In a short series of emails we sent out to our subscribers, we discussed how important it is to make the most of seasonality. We covered questions of monetization, topicality and how evergreen content can make you money year on year.
There’s always a spike in traffic – to all sites – when certain seasons come round and that can turn into a spike in revenue. We’ve yet to meet anyone who doesn’t want a spike in revenue!
We covered what to do in the first two emails.
In this blog post we’re going to tell you – and show you – how to take your older content and make it up to date for seasonal trends.
The example we’ll give you can be applied for any season, not just for New Year. With a small amount of thinking this technique will work for any topic, or niche.
The video is only six minutes long.
The six minutes you spend watching the video will repay you many times.
If you want to make the video play fullscreen, hover your mouse over the bottom right corner and click on the diamond shape that will appear (as shown in the still image below).