So does it? Does ready made content suck?

Well to be clear there are some ready made content packages that DO suck. There’s low quality offerings in everything, whether it’s food, cars or content for your online site.

Exact Duplicate

I’m really talking about good quality ready made content.

We’ve discussed duplicate content issues at some length on this blog (see here) – if you buy ready made content that is not unique what can you do with it?

You can, if you wish, post it as is and that’s just fine – as long as the quality is decent (such as we offer in our Hot Niche Packs). Many people do that and it’s quick and easy. But does it give you as much benefit as you’d ideally like?

Probably not.

That’s because when visitors come to your site you need to keep them there. And one of the best ways of doing that is by having a style (a flavor if you will) of your own. You don’t get that just by posting ready made content as is, even if it’s great content.

You develop a style of your own by modifying that content a little bit. There are various ways you can do that and if we have enough people commenting here I’ll create a blog series to teach you how. Don’t think it’s a lot of work though – in many cases it can be as little as 20 minutes to transform ready made content into something really “you”.

Flip it!

As an example, here’s just one way you can do it. Take the central argument of an article and add comments of your own that say why you think it’s wrong – or right if you prefer. Personally I would flip the argument on its head, since I’d have two points of view in one article! Whether your reader agrees with the main point or disagrees, you’ll have content that matches their bias.

In other words they’ll agree with the snippet of content that agrees with them – and they’ll think you’re wise and profound for believing the same as they do!

Concrete example: Lose 10 Pounds In 10 Days

You could add a short paragraph why it’s not possible to lose so much weight so fast, or why it’s not safe to do so, or what the longer term consequences might be. You could talk about the self-esteem issues that might ensue if people believe they have to lose that much weight that fast and so on. You’d have two opposing points of view in one article, based on the original ready made content!

We’ve had decades of experience selling high quality content to our subscribers. We know that the single biggest mistake they make when using the content is not putting some of their own style – their own flavor – into that content.

Yes, you can use the content as is. But why not do a few minutes’ work and make yourself stand out from the crowd? Why not take that ready made content to the next level?

Starting from quality content is always going to be the easiest way to get started – but don’t think that means you have to finish there. You can use such content as a solid base for your blog.

Think of any editing you do as being like icing on the cake, or the cherry on top. It may not be essential, but it adds a little extra something to what is already good.

And don’t your site visitors deserve that? If you want to make money from those site visitors you’d better give them that icing – the sugar rush is what will make them click your affiliate links!

What do you do? Do you buy ready made content – or ready made sites – and make no changes to them? Or do you add the icing and cherry on top and give your readers a little something extra? Let us know in the comments!

The takeaway here is that it’s fine to use good ready made content and sites as is – but it’s even better if you add to the content and sites and make them truly your own. Fortunately, that’s less work than you might think.