The Prosperative Blog

More Money – Less Traffic (Training Series 2/2)

increase website conversionsEarlier this week I published a blog post explaining my own personal revelation, about 10 years ago, that changed my business and multiplied my income. That revelation was that there are websites out there making thousands of dollars off of less than 100 visitors a day while others are making next to nothing off of hundreds of thousands of visitors.

In it I stated that there are three primary differences between these two different groups of sites that make up the gap in income:

  1. Niche Selection
  2. Monetization
  3. Conversion Optimization

We covered numbers one and two in that blog post. If you missed it, click here now to read it. Today I want to discuss number three, conversion optimization!

While it is true that good niche selection and monetization are the foundation of a profitable site, optimizing a site for optimal conversions is often times overlooked in favor of attempting to drive more traffic to the site.

Let me give you the example of a site audit I did a while back for a client of ours. This client offered a 1-on-1 personal coaching service. Her primary objective was to get phone calls. However, when I landed on her site her phone number was almost unnoticeable. I had to look hard to find it.

SHE is the product. Her knowledge and expertise is what people are paying for. But the only thing on her homepage about HER was a little block of text in the footer with a small image of her.

So, she is the product and receiving a phone all is the objective. Yet, she wasn’t getting phone calls despite some traffic. There was very little info about her on the homepage and her phone number was not noticeable at all.

This may seem obvious, but you may be shocked at how many sites I see on a regular basis that have similar problems.

What is the objective of your site?

If you could force every visitor to do something, what would it be? Your answer to that question should mold the structure of your site. If it is to call you, put a big “CALL ME NOW AT 1-555-555-5555” call to action in the most prominent spot, above the fold, of your pages. That call to action should smack the user in the face.

Do you want people to click your Adsense ads? Put a big Adsense unit directly below every post title, in the middle of your article and at the end of it. You may also want to consider using Adsense LinkAds in the menu area at the top of your site, which does look a little spammy, but can significantly increase conversions.

If your main objective is to build a list, show them a big popup a few seconds after the site loads, or, send the traffic to a squeeze page (basically a short “sales page” with nothing to sell… just an opt-in form rather than a buy button). Then add a static opt-in form in a prominent spot on the site as well.

These are only a few examples, but the point is to consider the objective and act on it, then test different locations, formats, calls to action, etc.

Page Speed

Another thing that can significantly increase or reduce conversions, which I think is also overlooked by many, is page speed! If your site takes 3+ seconds to load, you’re missing out. People WILL click back if it takes more than a couple seconds (I do it ALL the time).

It’s a fast paced world and people are busy. If you’re using WordPress install a good caching plugin like WP Super Cache. Do everything you can to make your site load faster. It REALLY does make a difference.

Mobile Optimization

mobile optimizationIt took me a long time before it finally smacked me in the face that for many niches mobile users have outnumbered desktop users. That means you must LOOK at your mobile site and optimize it.

When your site is loaded on a smart phone (look at more than just YOUR phone using something like what do you see? Check individual posts/pages and the homepage. If your main objective is ad clicks, are ads showing? Are they displaying correctly? Are they viewable immediately without having to scroll? Is there a bunch of wasted white space above the fold that is pushing the content down?

If your site isn’t optimized for mobile, you’re seriously losing conversions in this day and age.

How targeted is your site content to your traffic?

The more targeted the better! How you do this will vary depending on your traffic source and means of attracting the traffic, but the more targeted the traffic, the better. If you can’t optimize the quality of the flow of traffic, you could optimize the actual landing page(s) to be as targeted to the traffic you receive as possible.

This may seem about as basic as it gets, but believe me, ALL KINDS of internet marketers ignore it and just focus on more traffic.

Choose a profitable niche, monetize it correctly, build a nice looking site with good content, get these four things right and you’ll be well on your way to making more money with less traffic!

Need help on your journey? If you haven’t already, click here to be a Prosperative member, where we’ll answer all of your questions and give you the tools to succeed!

To Your Success,




Josh Spaulding
Senior Strategist
Prosperative, LLC

Read More

More Money – Less Traffic (Training Series 1/2)

I remember the first few websites I created back in 2004-2005. I was more concerned about getting traffic than converting the traffic I was already getting into revenue.

I didn’t build a list. I didn’t test. I was 100% focused on getting traffic. And though traffic is obviously crucial, I know now that my imbalance cost me a lot of time and money.

Conversion Rate Optimization So what have I learned over the years? Primarily this:

There are websites out there making thousands of dollars off off of less than 100 visitors a day. There are other websites out there making next to nothing off of hundreds of thousands of visitors a day!

There I was, fighting an up-hill battle month after month, trying to get more and more traffic, while most of it didn’t produce any income. It came in and went right back out, like water through a strainer.

What’s the difference between the two types of sites I mentioned above?

Three things primarily:

  1. Niche Selection
  2. Monetization
  3. Conversion Optimization

Today we’re going to discuss niche selection and monetization, which go hand-in-hand. In the near future I’ll be discussing the other two.

Niche selection is the first decision you have to make in the site building process and there are different monetization options for different niches, so they must be considered together.

This, in a sense, is the foundation of your site, so you need to get it right!

There are a few things you want to consider when determining the niche/market of your site:

  1. What are the monetization options?

    This is probably thmonetizatione biggest question you need to ask yourself! If you’re selling fidget spinners (a little toy that is very hot right now in the U.S.) for $5 a piece at low volumes, and your profit margin is slim, you’re going to make very little money. If you’re selling real estate leads on million dollar homes you may be talking thousands of dollars per conversion!

    This carries over to Adsense. If it’s a content site and your monetization is through Google Adsense, you could get a few dollars per click on a real estate site, but only 2 cents per click on a site that sells $5 items (for example).You also need to make sure there are good monetization options available! There are not good affiliate offers available in every niche. Adsense isn’t profitable in every niche. You can’t sell leads in every niche. Some sites just don’t have many good monetization options.

    KNOW what you’re going to be promoting before you build the site.
  2. How am I going to get traffic in this market / niche?

    You could always go with Google, but for the average IMer, SEO is harder than ever, there are no guarantees you’ll ever get much and it takes time.There are many traffic sources out there, but you need to know exactly what traffic source(s) you’re going to focus your efforts on and you need to know the quality of that traffic. Who are they and what are they looking for specifically? Do they have money? Do they spend money online or do they go down the road to their local store to buy what you’re selling?

    You need to consider traffic quality OVER traffic quantity. 100 visitors who are moderately interested in weight loss coming to your ketogenic weight loss site are far less valuable than 20 visitors who are specifically looking for info on ketogenic weight loss. You also want to consider how the traffic is going to interact with the monetization you’ve chosen. One monetization type may be better, or worse, for one particular traffic source. You NEED to consider these things.

    These decisions are very, very important and could mean the different between spending a few hours to make a few thousand dollars and wasting many hours to make little to no money.
  3. How am I going to either retain the traffic or get a steady flow of traffic without constantly working to maintain the traffic flow?

    If a thirsty retain website trafficperson plugs the hole in his cup, he can take a drink anytime he wants without having to run back to the sink after every drink. Build a list! That’s the #1 traffic retention method, and it works.

    Popups have proven to be the best way to do it for us. If you sell products get those buyer emails… they’re the best ones because they’ve proven to buy from you (they’ll probably buy again, but not if you don’t retain them).

    You don’t want to be the thirsty guy who has to walk back to the sink every time he’s thirsty because his water leaks out the hole in his cup every time he fills it up. Don’t be that guy.

Choose a good, profitable niche and the right monetization, and the foundation is set for maximum profits!

Click here for 2/2: conversion optimization!

To Your Success,

Josh Spaulding Senior Strategist Prosperative, LLC




Read More

Keep your visitors engaged

If you have a blog, or you create reports and ebooks, you need good images.

Text on its own can be very boring for the average viewer. The more media rich your posts and reports are, the better it is for your consumer.

In an ideal world you want to capture their attention with rich media and keep them on your site for as long as possible.

So in this video I wanted to show you how to get more use out of any images you have. Stock photos can be expensive, but if you can repurpose them for different niches it lowers the effective cost because you can use them in multiple ways (always check your usage rights of course).

What you’ll see, with multiple examples, is that it’s possible to repurpose an image quite easily. Most stock images are going to have lots of potential repurpose points – but you have to look for them.

That’s what I’ll show you how to do in this video.

Of course editing software can be very expensive, but I show you a totally free application that is incredibly powerful.

I’m also showing how even a simple basic technique can dramatically change the impact a photo has.

Later in the video I give you a smart little psychological “trick” to help direct your viewer’s attention. It’s worth watching the entire video just for that.

After you’ve watched the video do leave us your comments. We’re planning to have more simple tutorials like this in the coming months.

You can view the video in full-screen at 1080p by using the screen expand icon, bottom right of the video player.


Are you one of our members at Prosperative? Watch out for your private additional photo manipulation training video within the next 10 days. I’ll take you deeper into the techniques that can make your blog more attractive to the eye!

Amin Motin

Read More

You’re already too late

You’ve probably already missed the boat, I’m afraid.

No, this is not a “last minute deal reminder” type of blog post! I’m not trying to persuade you to rush out to buy something.

What I mean is that *most* people miss the many seasonal opportunities that repeat every year.

From the analysis we’ve done we know that the majority of people do not properly take advantage of evergreen seasonality.

You all know what I mean. Every year on January 1st billions of resolutions will be made – only to be broken a few weeks later. Then the following year those resolutions are made all over again.

Weight loss? Yup. Every year on January 1st millions (literally millions) of people will buy diet books, diet plans, ebooks, online diet courses – every year.

Here’s the thing. If you publish some content on December 31st about the best way to lose weight, that’s very topical. But will anyone see it? Unless your site is already ranking well your new post may not show up in the search engines in time for the huge rush.

That huge rush of people buying stuff in the hope of losing weight? It’s going to happen next year, the year after and every year after that. Stale, old content may drop off the search engines so you have to keep updating your content. People want fresh content, even if it says the same thing!

Here’s an incredibly simple idea. It’s so simple that the majority of people simply don’t do it. Don’t ask me why people don’t do it – they just don’t.

Prepare your content now for seasonal trends happening later in the year.

That’s it. Not so hard, is it? All you have to do is think and plan ahead.

If you want to take advantage of the New Year opportunities (jus as an example), get your content researched, polished and ready well ahead of time.

That gives you time to make the content great (people and Google both care about quality). It also gives you time to start ranking your post/page.

“But what if I publish too early? People can steal my content or it may look old and stale.”

Again, this is incredibly simple. All you have to do is publish *some* content ahead of time so you have chance to send traffic to it and rank it. In the post itself you make it plain that more information will be added nearer the time.

You could even invite people to join your email list so they get notification when you publish the extra information.

“Join my list now to be the first to receive details of the revolutionary new technique to lose weight and keep it off in 2018!” – Yes, you can actually use the technique to build your list.

As for people stealing your content? That can happen at any time. It’s not a reason to hide your great content!

Weightloss and New Year’s is just one example, but think about “beach body” season. At the time of publishing this post you’re reading, that’s probably more relevant than New Year’s weight loss.

Every year, without fail, people will be looking for solutions to losing weight and toning up ready for the “beach” season.

Think also about the various holiday seasons that happen year after year, Black Friday and Cyber Monday sales.

Ever been stuck in a traffic queue on a holiday, when everyone seems to be out shopping at the same time? Ever noticed that it happens every year? Ever bought something online on one of those “special days”?

There are seasonal trends that are here to stay. We know they are coming and we know when they are coming. If you allow yourself time to create excellent content – it could even be a paid product remember – you have a better chance that people will value your content.

On the other hand, if you do what seems to be typical, you’ll be publishing lower quality content. That won’t enhance your reputation. It’s likely to hurt it.

When you’ve gone to the trouble of acquiring a customer or subscriber, why not try to keep them for a long time? You won’t do that with rushed, badly thought out content.

Very few people can produce superb quality content the day before a big seasonal trend hits. You can produce it well ahead of time though.

What seasonal opportunity are you already preparing for? My guess is that many of you won’t be preparing.

Every diary and calendar contains a list of upcoming holidays and important occasions. All you have to do is a little research to plan for those occasions.

Some of the occasions aren’t even that exciting. Every year millions of parents around the world have to get ready for when their kids go back to school.

Don’t overlook such mundane topics that crop up every year.

You’ll save yourself a ton of stress if you have everything ready ahead of time. If things change and new information or products come out you can always update your content to reflect that. It’s much easier to add a small update than it is to create an entire blog post or blog post series under pressure.

Not sure what trends occur each year?

You can do a little research online, but if you leave a comment here we’ll send you a small thank you gift.

We’ll send you a list of niches (and seasons) that we have found to be responsive. But you have to leave a comment to qualify to get that!

If you do leave a comment please be patient since we’ll be sending the list manually.

If you haven’t already started planning for the rest of this year and the early part of next year, you’re already missing opportunities.

Start planning now. Those seasons have a habit of rolling round like clockwork!

Read More

Keep moving, Keep Growing: Part 3

I’ve already covered most of the points I want to make in part 1 and part 2.

This post is really a wrap up of the entire idea.

If you’ve been on many of our webinars you’ll know that I’ve mentioned examples of companies that had to rethink their business.

Sony produced Betamax. It was a video tape format. Technically superior to VHS, it still died a death in the marketplace. But they made money selling the equipment and consumables until that point. After it crashed and burned they moved onto other things. Ever heard of the Walkman?

Sony is a hugely successful company. Yet they’ve had products that simply didn’t sell well forever. Betamax video was one, Sony Memory Sticks is another.

Of course Sony is just one company, but there is an example of an entire industry having to cope with changes. Remember, change is inevitable so maybe it’s not that surprising.

Do you know how much film studios earn every year? Big numbers! But there was a time when everyone predicted that they would die out. In fact the original film studios – the ones that didn’t adapt – did die out.

I’m talking about silent film studios. When sound recording was invented it was described as a new fad that wouldn’t last. It did last and those who embraced it and adapted, well they succeeded.

Those who tried to cling onto *what had gone before* went the way of the dinosaur.


The death knell of the old was really ringing in the new.

When cinema audience numbers dropped not so many years ago, everyone thought that film studios would see a decline in revenue.

I believe for a while that’s exactly what happened. Then creative minds went to work to come up with ways to reverse that loss.

Embracing what is relatievely new, major films now regularly appear on DVD very quickly after theatrical release. They even appear on streaming services pretty fast now too. Some people watch entire movies on their smartphone. That wasn’t even possible only a few years ago.

You see, every time one opportunity is dying off, new ones are springing up all around. Sometimes you can leverage the old opportunity, mix it with a little of the new and boom, you have a winning strategy.

That’s one of the reasons I spend such a huge amount of time testing. I know that nothing is going to stand still and work forever.

I’ve had to adapt multiple times since I started in IM. Boy, am I glad I did! It’s meant that I’ve seen regular and continuous growth in my revenues.

Fortunately for you, I share a lot of the results of my testing in my regular emails. Of course I keep some of my best testing results for my coaching members. That’s only to be expected – they are my coaching members!

But I regularly share real word results from solid testing with *all* my subscribers. For that reason alone, if you haven’t yet joined my newsletter you should do so now.

Change is coming – whether you’re ready for it or not. And those who adapt with change are those who are most likely to succeed and keep succeeding.

So put in a little work to keep abreast of developments in your chosen niche. Keep reading my emails. Keep looking for new opportunities.

Change is coming, but so are new opportunities every day. They’re just waiting for you to take advantage of them!

Join the conversation and let me know what you think, using the comment form below.

Read More

Keep moving, Keep Growing: Part 2

I hope you read part 1, because this post will make more sense if you have. If you didn’t read it yet, click here to read it and then come back to this post.

I’ll try to keep this short and to the point. I’m going to give you a concrete example of how businesses sometimes roll with the punches and sometimes don’t.

The examples I’m giving are not from my own personal experience. They’re something I heard about from my team, but they are real examples.

Imagine two ethnic food restaurants.

They are both fairly busy and well respected, located in the same town and have decent reputations.

As the local economy in the town suffers a downturn, so do the restaurants. More and more people stop eating out and instead buy ready made meals to heat at home.

Naturally the revenue of both restaurants drops. Hardly surprising, since fewer customers walk through the door!

Here’s where their paths and revenue start to differ.

The owner of one restaurant just keeps hoping for an upturn. Sadly, he goes on to try to save money by lowering the quality of his ingredients.

You can probably guess that in a dwindling market that really doesn’t help. If your food suddenly drops in quality, you probably won’t get more business.

That particular ethnic restaurant has now closed. Oddly enough, a new restaurant opened up in the exact same spot and is doing ok. They chose a different business model and went for the fast food and home delivery route.

But the more interesting case is the second ethnic restaurant.

They too saw a drop in customers and therefore revenue. To this day they have not recovered the same customer base within the restaurant, or revenue from that source.

But they’re doing ok, thank you very much!

What was the difference that allowed them to do well? The downturn is still hitting their restaurant business. It must be something else, right?

You’ve heard the expression “when life gives you lemons, make lemonade”?

Figuratively, they made lemonade.

When their primary source of income started to dry up, they didn’t just give up.

First, they sat down and analyzed *why* their business was dropping. Sure, there was a general downturn, but people still have to eat.

Their research showed them that people were buying the same kind of dishes as they used to serve. The only difference was the price and the availability in supermarkets. People were buying lower cost, lower quality equivalents to what they used to order.

What does that mean? It means the demand was still there for the product in a different form! Adapt and survive is a good motto.

Let me tell you what that second ethnic restaurant did. They worked out how to produce their signatures dishes at a cost equivalent to the cheap heat and serve supermarket meals.

That’s step one.

Then they went on an aggressive sales campaign to local stores, small mom and pop ones at first. They offered them a great sales pitch – those small mom and pop stores could now compete with the big supermarkets.

They could also offer meals made by a well known restaurant in the town.

That’s step two.

As a marketing concept, it was brilliant. Customers who could no longer afford to eat at the restaurant could now afford to eat *from* the restaurant. Customers didn’t stop eating there because they hated the food – they stopped eating there to save money.

Restaurant #2 leveraged their existing name, the new behavior of the consumer and the weaker position of the small mom and pop convenience stores.

The end result is that profits are good again.

But the lion’s share of those profits no longer comes from what was their main business. Commercial necessity forced them to find a way to survive, but they did more than survive. They thrived.

Restaurant #1 didn’t look for alternative solutions. They looked only for a way to save costs – by lowering the quality of their food. And it didn’t work. They closed down.

Some of the sayings you’ll hear regularly have a sound basis in common sense. The lemons/lemonade saying sounds like a cute and clever thing to say.

But the reality behind it is that you have to work with what you have and you have to make the most of it.

It may never be ideal, but just wishing it so does not make it so. When things are not ideal don’t make them worse by standing still.

Get up, move ahead, keep researching and find the difference that makes all the difference.

I’ll have more to say on this in the final post, part 3. In the meantime please do let me have your comments and feedback!

Read More

Keep moving, Keep Growing: Part 1

There’s an urban myth that if sharks stopped swimming they’d die by drowning.

I didn’t know if that was actually true, but it’s often repeated.

Having looked into it, there *is* some truth to it. Some sharks do need a constant flow of oxygen rich water over their gills and that only occurs when they’re swimming.

So what does this have to do with you?

More specifically, what does it have to do with internet marketing?

Let me first describe what an average would-be marketer might believe:

  1. There are money making secrets known only to a few
  2. There is a shiny button out there somewhere that magically makes money
  3. It’s possible to make lots of money without doing any work at all
  4. If you buy the right product, you’re set for life
  5. THIS product, THIS time, will make all the difference
  6. Once you learn the secret method to make money you never have to learn anything new
  7. Can I level with you? Over the years, the harder I’ve worked the more money I’ve made. Building a real business takes time and effort. It’s not a popular message, but it’s a true one. You know it’s true.

Many years ago I made a lot of money doing something called “blog and ping”. But when it stopped working my revenue fell.

Here’s where the difference between success and failure comes in. When a technique that had been working stopped working, I put time and effort into finding why.

Perhaps I was doing it wrong. Maybe I needed to tweak what I was doing. Or was the free ride over?

The only way I could know was by putting in the effort to find out. Real effort – I had to put in work to get the answers!

Once I realized the technique no longer worked I had to put in even more effort to find an alternative.

Based on what we see and hear from our subscribers we know that most of you don’t have the time, energy or – frankly – desire to do that kind of huge amount of testing and learning.

You just want an answer “that works” and that is perfectly understandable.

Most of you don’t have the luxury of a team to help you. Most of you have some kind of paid employment you have to work at.

Let’s put this another way, more specifically.

Whatever you are doing that works well today, tomorrow you may have to do something a little different. Nothing remains static in this world.

That’s good news – you get new opportunities in the future to make bank, right?

But it’s bad news for anyone who doesn’t have time to keep up with the huge amount of testing and learning that’s needed. It is – almost literally – a full-time job to keep up.

Even professionals have the same time constraints. Doctors have medical digests that bring them up to speed on new treatments and medications. Lawyers have to keep up with new laws. They all rely on others to do the hard work of research for them.

Most people just want to answer “what works now?”

Very few people really want to have to discover it for themselves. Life’s a bit too short for that. It’s why we have teachers who condense years of learning into weekly 1 or 2 hour lessons for us.

So let’s go back to the shark. Let’s just talk about the ones that do have to keep moving. If they stop moving, they will suffer harm. If an internet marketer stops learning and adapting, they will lose money and revenue share. Nothing is static, remember.

I can honestly say I have only ever come across one person who tests as much as I do. I know that most people just don’t test, or don’t test anywhere near enough.

But if you don’t have a source of condensed information that gives you the results of testing, *you will lose out*.

You should expect to have to update your methods and techniques on a regular basis. Time spent researching will reward you. Research is reward.

Yes, it’s that simple.

In my own case I can tell you point blank that my extensive testing has earned me millions and millions of dollars.

I no longer test things alone. I have a senior team who test with me. Some of the results we find surprise even us, with a combined internet marketing experience of about 35 years!

Testing and research can uncover those nuggets that are easier to dig out. It can be the difference between working smarter and working harder.

Whatever you do, build in chunks of time to your day, so you can update your knowledge on a regular basis. It will pay big dividends over the years, I promise you.

Our coaching members get the benefits of our ongoing extensive testing. We know from the feedback we get that it has made money for those who use that knowledge.

It’s very easy to be persuaded that a brand new shiny object will do everything for you. But even the finest tool in the toolbox has to be used the right way. It has to be maintained, sharpened, lubricated and updated to keep working optimally. And when a new, better tool is released the smart workers move to it.

It’s happened before throughout history and it will continue to happen. Change is constant.

The question is, are you doing enough to keep your knowledge up to date? Are you using the best techniques to minimize your work and maximize your revenue?

If your honest answer is no, let me ask you this?

If not, why not?

Read More

How A Simple App Can Explode Your Site Traffic

If you’re not heavily courting mobile device users, expect your business to fail in the next five years. 

Hopefully my bold statement and that comScore graphic got your attention. If you’re a content producer, you cannot ignore mobile users. Yes, that means having a great looking, responsive mobile website, but it also means engaging your users in a custom app designed for your site.

Let’s think about that last statement for a moment. Do you really need an app for your website if you already have a great mobile site?

To answer that, ask yourself: How much time do you spend on your phone or tablet each day? Of that time, how much of it is in apps versus your mobile browser?

Mobile Users Spend More Time In Apps

If you’re anything like the typical user, 90% of your time is spent in apps. As a mobile society we’ve grown accustomed to using apps. It’s just quicker to load up an app and flip through it than it is to open up the browser and clumsily tap a site name into the url bar or do a search at Google to find it.

But don’t take my word for it. Take a look at the facts in this chart:

Of all the time people spend on their mobile devices, only 10% of that time is in the browser. That means if you limit yourself to a mobile website you’re missing out on a potential explosion of traffic and revenue.

Apps Aren’t Just For Entertainment Anymore

I’d be remiss to ignore the fact that the chart in the previous section shows most of people’s app time being spent in entertainment-focused apps. If your business is entertainment-focused, that’s even more reason for you to create an app. If it’s not, notice that 1 minute out of every 4 that people that spend on their phones outside the browser is not related to entertainment.. That’s still two and a half times more time than people spend in their mobile browser. So unless you want to miss out on 240% more traffic to your site, you need an app.

Seriously, though, how many visitors and potential new loyal customers or readers can you get using an app that’s purely informational? Do people really install those kinds of apps? Indeed, and they do so in droves. Here are a couple of examples:

100 thousand downloads


1 million downloads

I found all three of these apps at the top of Google Play’s search results for “weight loss tips”. All three are basic apps. There’s nothing fancy or impressive about any of them, and yet collectively they’ve been installed by more than 1.6 million people — and that’s just from Google Play. Add the numbers from Apple and Amazon (whose app store is very popular for the many millions of Kindle users), and we’re talking double or triple those figures just for the top 3 apps.

Keep in mind that these example apps are purely informational in nature. They’re not games, they’re not productivity apps — they’re not really any different than a mobile website in any way except that they’re an app.

Not sure how that might apply to your site? Well think about it – people want information on all kinds of topics. The information isn’t suddenly worthless because it is delivered on a mobile device. Let’s look at just a few examples:

Woodworking: When you publish posts every week (or day) with a new pattern, or technique, review or tool advice, you help people interested in woodworking get better at it. You think they want to take a laptop out to their workshop? Some may, but imagine the convenience of having the information on a phone. It could be right in front them them while they work.

Knitting: This is almost the same as for woodworking. You can publish instructional videos and techniques that your viewers can watch anywhere. The knitters and crafters I know like to do their stuff when they’re sitting in queues, or otherwise just killing time. Patterns and ideas on their phone can be taken anywhere.

Weight loss: You’ve already seen the types of application shown above. Weight loss tips are invaluable if you’re eating out – who wants to pull out a laptop?

Exercise routines: Guess what? I don’t take my laptop to the gym. How many do you see in the gym? Even the basic information is only valuable if you can access it. Since almost everyone has a smart device these days, it tends to stay with them.

Language learning:  Publish one post a day with the meaning of a word in German, Spanish, Italian or whatever. Give examples of use. Your application users can improve their language skills while they’re waiting the queue for a coffee, sitting on the bus, or doing anything else (like exercising at the gym…!)

Are you starting to see why you need to get an app created for your mobile users?

Apps Don’t Have To Be Expensive To Create

Maybe you agree that you need an app for your mobile users, but think that they’re very expensive to have created. That used to be true, but it’s not anymore. Basically all you really need is a great mobile website that’s “wrapped” into an app that turns your website into an app. While it’s not quite that simple, that’s the basic concept.

Honestly, the hard part isn’t so much the creation of the app, it’s getting everything right with the app so it will be accepted into Google Play, Amazon’s App Store and the Apple App Store (especially the Apple App Store — sheesh). The potential benefits however, are huge.

Build It And They Will Come (WRONG!)

Let me be clear here: having an app for your mobile users does offer massive potential, but just having an app created and submitted to all the aforementioned repositories isn’t going to immediately result in a huge number of downloads and installs. Just like your website, you need to promote your app.

One great way to do that is from your mobile responsive website. All of the app stores base the ranking of your app in large part on the number of users and the ratings that those users give your app. High installs and good ratings combined with good title, keyword and tag use pushes your app higher in the search rankings of the app stores.

So if you can get your current mobile visitors using your app, not only does that increase retention by making your site easier for them to access when they want to, it also helps promote your app in the stores, which can result in an explosion of new users beyond what you’re already getting to your mobile site.

Mobile Site + Mobile App = Success

Just to be clear: I’m not advocating you ditch promotion of your mobile responsive site in favor of an app.  Recent studies show that more people make purchases from a mobile browser when on the go than from an app, but that apps build loyalty, brand awareness and user engagement. As a content provider, having ads in your app is a great way to increase revenue as well. To maximize the presence and profitability of your online business, you want to take advantage of both avenues.

Mobile is where it’s at. We all know that. So make sure you’re doing all you can to grow the mobile side of your business so you don’t get left behind.

Ask your questions, share your thoughts and your own personal experience in a comment below!

Read More

5 Costly Website Mistakes to Avoid!

With the overwhelming success of my in-house network of content sites (thanks to Social Multiplier 2!), I have millions of website visitors coming into my various sites. With that kind of traffic you can quickly optimize your sites in order to maximize conversions, and that’s just what I’ve been doing.

Today I want to share with you the five most common mistakes people make with their sites, based partly on what I’ve known to be true for years, and partly on what I’ve recently learned to be true.

With that being said, let’s get started!

5 Website Mistakes that are Costing you!

  1. Lack of focus
    They say, “first impressions are everything.” I’m not sure if I’d say they’re everything, but the first impression a visitor has of your site is incredibly important! If you visit a site and you have no idea what to do next, you’re probably going to hit the back button quickly. A blog is easy. You have the article title and the article. But how is your homepage looking? Do you have headlines all over the place? If the primary goal of your site is to get phone calls, is that clear? Determine what you want the visitor to do and make it clear from the get-go. Get this one wrong and you’re just wasting your time on everything else.
  2. Failing to build a list or doing it ineffectively
    You must retain visitors. Even if it is only a small percentage of your total visitors, you must regularly retain visitors or you’re fighting an uphill battle. Email marketing is the best way to do that. Are you collecting name’s and emails? I find that entry popups are the most effective way to build a list. If popups annoy you, get over it. They work! Give away something of value that solves a problem your visitors have. It could be a report, it could just be revealing some powerful tip to them. Once you have your popup going set an auto-responder series up. Send them whatever it is you promised them immediately. Then, send them a few emails of free content. You could even send a short email that just sends them to a few blog posts on your site. After 3 or 4 free content emails, send them a promotion. Find a great, relevant product at ClickBank or some other affiliate network (ClickBank is great for digital products) and promote it. Now, each new subscriber will be primed and sold to on autopilot!
  3. Poor monetization
    You may be tempted to choose the ad dimensions and colors that look best on your site. Do not do that! You want to do what makes you the most money. I’ve find that for content sites, a large rectangular ad below the article title and above the content works best, followed by another large rectangle in the middle of the article and a third at the end. Add a relevant image, with text wrapped around it, to the second or third paragraph so the ad and the image don’t get in each other’s way. For sites that are not focused on textual content, you’ll just need to try different things and see what converts best.
  4. Neglecting mobile optimization
    Mobile use has risen considerably over the years and it has not peaked! That means you need to concentrate on both desktop and mobile. Did you just activate a new popup? You better check it on mobile! I’ve found that even aWeber and GetResponse popups can have issues. Most can be worked around, but you need to make sure your popup is displaying correctly on mobile and that it is actually working (as in, collecting the name and email and adding them to your account). Are your ads responsive? Better check it too! If you’re using Google Adsense be sure to use the mobile responsive ad unit. If you use a caching plugin with WordPress (you should if you don’t) be sure to exclude mobile user strings from the caching, as it can cause issues.
  5. Neglecting overall appearance
    An ugly site can certainly be successful. Just look at Craigslist. However, they are the exception and not the rule. You want your site to look clean, professional, and legitimate. In most cases a site that doesn’t look legitimate with have a high bounce rate. That means that even if you’re getting good traffic, you’re going to make far less money than you could have made. Look for a nice theme/template. There are plenty out there to choose from. Add a Facebook widget to your sidebar that displays the images of people who have liked your Facebook page. Add “credibility pages” (ie. about, contact, legal, etc.). Use high-quality images in your posts, not poor-quality, low resolution images. Look out for little things. Little things can cause big credibility and trust issues.

These are the most common issues I see when visiting websites. It is very sad to hear from a subscriber who’s site has several of these issues, yet he or she has spent months or even years of their time working on the site, just spinning their wheels.

Plug the leaky boat now and you can concentrate on getting to your destination (making money!) more quickly and smoothly.

Are you ready to make this year YOUR year? Join me at where I’ll answer your questions personally and provide the training you need to make this year the year your online business finally “made it!”

Read More

Don’t Waste your Time on the Wrong Market

market selectionI remember when I first started building sites going on two decades ago (time flies!). Choosing a market was really more of a lottery than a business decision. Needless to say, I learned the hard way that you really should look into a few things before making an investment in a market.

I say it is an “investment.” Sure, there’s the monetary investment that is involved. In many cases that’s low though. The primary investment that I’m referring to is your time. You can’t get the time you put into your site(s) and assets in that market back. The time you could have spent on something that resulted in a lot of money or with your family or friends.

Over the years I’ve learned what to look for in a niche, but more importantly, what to avoid. I’ve also learned that, unfortunately, many other Internet Marketers have been slow to learn these things. That’s the purpose of this post … to help you if you happen to be one of those people who has a hard time finding a profitable market.

market demographicsWith that being said, I’ll tell you immediately that the most important thing to realize is that effective market research requires you to move outside the confines of the Internet Marketing mindset and think very broadly in terms of commercial intent, the mind of consumers, trends and demographics.

That sounds complicated and it can get really complicated really quickly if you really dig into it all. But for most Internet Marketers it doesn’t need to be. Let’s look into some simple market selection principles that I believe any Internet Marketer can understand and, if put into place, use to their advantage.

You want to put yourself in the shoes of a “model” customer in this market. If the market is hiking, think of yourself as an avid hiker. If you have money to spend on your hobby, what would you want to spend that money on? Would you even need to spend any money? How often do you need to spend money in order to continue enjoying this hobby. Where would I spend this money? Then you need to see what your options are in profiting from the money that is spent by that “model” customer.

There is a particular hobby that has widely grown across the world called Geocaching. It is sort of like a world-wide, GPS oriented treasure hunt. For a long while hand-held GPS devices were needed in order to participate (great profit potential as an affiliate). But now, most people have smart phones, and there are apps available for it, so those devices are no longer needed. So if you hit that market, don’t expect to make much money selling GPS devices. You’ll be reduced to selling containers or other trinkets. That could still be profitable, but you’ll need to consider how much of a profit you’ll make per sale. It may take 100,000 visitors a month to make $1,000/m. selling those inexpensive trinkets. See where I’m getting at? Dissect the niche and consider what people spend their money on.

Josh Spaulding, one of my senior staff members, has a site about Germany tourism. Most people who visit Germany as a tourist visit once in their lifetime, or twice max. If Josh concentrated on building a list of people who visit his site, it could be profitable in one way or another, but it would probably not be NEARLY as profitable as a list built from a woodworking site, for example. My brother, Ted’s woodworking site has generated a massive email list of people who regularly work with wood, so the people on that list are always potential buyers!

I enjoy old time radio. But when I consider the market, I find that there aren’t many opportunities to profit from that market because those who enjoy it are really looking for one thing: to listen to old-time radio. Sure, you can brainstorm a few ideas that might interest people in the market, but the overall consumer intent is very low, so it’s just not likely going to earn you nearly as much money for the time spent on it as many other markets would.

Saleswoman weighting vegetables on scale in grocerYou also want to consider where money is spent. Organic food is becoming more and more popular. The trend is growing more and more. It seems like it could be a great market to get into, in one way or another, for that reason. That may be the case, but before you do, you’ll want to consider the fact that Wal-Mart (at least here in the U.S.) and most other grocers are continually expanding their organic food line, so while the market is growing, the online market seems to be shrinking because people are able to get more and more of that food at their local grocery store.

Once you’ve found a niche and considered these things the next question you have to ask yourself is this: Can I profit from this market without having to drive millions of visitors to my site? If so, how?

Can I create my own product in this market? If so, would there be enough profit margin after production/shipping etc.? Are affiliate programs available? If so, are they legit? What do they pay? Is it worth my while to promote this offer? At times I’ll find a market that looks great after considering all other things, but when it comes to the product/service to sell I hit a brick wall. Creating it myself is not feasible for one reason or another and I either can’t find a good affiliate program or all of the affiliate programs I come across are just bad.

As I hope this article has helped you to realize, market selection is less of a step-by-step process and more of a mindset. I’ve said it before and I’ll say it again. Success rarely comes by following a static step-by-step process. Success comes by having the right mindset and taking action.

That is why, while providing step-by-step instructions mindsetwhen beneficial, my team and I at concentrate on helping our clients learn to THINK right and then to DO right in order to gain success online.

We’ve had many success stories so far and I have no doubt there will be many more in the future because a successful mindset + a successful strategy + taking action almost always = Success!

Do you have experience related to market selection that you’d like to share? I would love to hear from you. Please do share your own experience, ask a question, or just leave a random comment on this post via the box below. I read them all and I’m always interested in hearing what you have to say.

Read More
1 2 3 4 5