The Prosperative Blog

Produce more Articles – Rank higher in Google!

That’s right, the more articles you can produce, the higher you can rank in Google! If you remember, last year we were getting a LOT of top 10 rankings in Google by simply providing articles to website owners in the niche of the site we were promoting.

The site we used as an example was CabbageRoses.net which remains in the #1 spot in Google for its primary keyword, “cabbage roses” as well as many other related keywords.

Though we haven’t been talking about that method much, it is working as well as ever and we have subscribers who, to this day, are achieving top 10 ranking after top 10 ranking!

The reason I bring this up today is because we are coming up on a big launch on August 1st. The launch is for TextSuite.com which we believe to be the ULTIMATE content tool and it is PERFECT for this method. To be clear, this tool is perfect for just about any method that requires lots of quality content in just about any niche, but this particular method of building links will be much easier with this tool.

Here’s the method in a nutshell:

  1. Start doing Google searches for keywords in your niche. Compile a list of emails and contact form URL’s of sites in your niche that rank for those queries. If they’re ranking on the first few pages, a link from those sites would be valuable, no matter what metrics you look at to determine authority.
  2. Send a short email to each one of them, telling them you’re interested in providing a unique article just for them and all you require is a link to your site in a short, “about the author” section below the article.
  3. For those who accept send them a quality article. Most will not be overly concerned with it being a masterpiece. They just like fresh, unique content on their site.

What currently stops many people from performing this process is all the work involved in producing all that content for all the people. That problem will disappear August 1st!

You can select a template article (see example below):

Once you’ve used the template to create your article you can then spin it in order to produce multiple unique copies of that article that you can give to multiple different sites, producing multiple links back to your site:

Because these tools are created for speed and simplicity, you don’t need to mess with spintax or any other complicated features. You just load up your article, write up a few variations and you have multiple versions of your article ready to send out for BACKLINKS!

You don’t even have to write the article yourself…

You can pull an article from the built-in PLR database or from ArticleBuilder, which TextSuite is integrated with.

Of course, I’ve only mentioned two of the tools within TextSuite. There are also the research, rewrite, and formatted article tools. You also have the option of pulling from our huge database of PLR articles and ArticleBuilder content if you don’t want to write anything yourself.

Whether you use TextSuite once it launches on August 1st or not, I do hope you’ll start using this method to get quality backlinks to your site, if you’re not already, because it is a very powerful method!

To Your Success!

 

 

 

Josh Spaulding
Senior Strategies
Prosperative, LLC

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The “Unlucky” Lucky Man

So, if you’ve ever been to a beach in Europe you might have heard of the so-called “Lucky Lucky man”. I don’t know where the name comes from, but keep it in mind for later.

These lucky lucky men walk up and down the beach all day long, trying to sell fake branded items like sunglasses, baseball caps, jewelry, perfumes – basically anything they think will sell to tourists.

Part of the “charm” of the experience is that you get to haggle them down from their initial price to a price you think is low enough not to refuse.

I’ll come back to the lucky lucky man shortly.

Right now I’m on vacation and there are several of these guys on the beach outside our hotel. But for a couple of reasons, this trip is not as pleasant as it could be.

The first reason is that I’ve been silly and managed to get heatstroke from too much exposure to the sun. Staying in a quiet, dark room with air conditioning on full is not so much fun as enjoying the sights and sounds of a new place. I have nobody to blame but myself for the heatstroke.

But the other reason is probably even worse. I’ve kept wanting to tear myself away from the sea and sand – and good company – to check emails and do bits of work and even to write this blog post!

I was planning to write this post last week, but being confined to bed delayed me.

Not the best way to get some rest ūüôā

The reason I’m telling you this is that in my previous post I explained that there is a kind of internet addiction that hits many marketers and would-be marketers.

And it is not confined to newbies! Even 10 year veterans can find it very difficult to resist the lure of “activity”.

I certainly find it hard to resist the siren call of the computer. I’m sitting here in my hotel room writing this at 10pm and wondering if I have enough images!

So what’s the story about the unlucky lucky man? On our first day here we were on the beach and I was watching how one of these guys was working. He basically approached every single person as he walked down the beach.

The only way he could earn twice as much money was to do twice as much work, in effect.  And then I saw something that happened.

He approached a couple of tourists who proceeded to examine most of his merchandise and ask him tons of questions. As he answered them other prospects passed by.

At the end of the time the tourists told him they wanted none of his goods. No sale. His opportunity to sell to others had diminished by the 20 or so minutes he had spent on a failed sale.

The problem for this lucky lucky guy is that he cannot really work smarter. He has to work harder to earn more. Even if he used his best intuition about a tourist, he can never really tell if any particular one will buy, or how much they will spend. He has to spend the time with them to try to make the sale.

In the previous post I talked about working smarter, not harder. Sadly, many of us really do fall into the trap – over and over again – of trying to work harder when we really, really should be working way smarter. I’ll give you an example of that in a moment.

Have you ever fallen asleep at your computer? If so, you’re not alone. I have, on more than one occasion.

But my lucky lucky friend was unlucky because he got no sale, despite the time he put into his pitch.

His hard work did not pay off. Another time, another tourist and it might have paid off big. But he can’t really do any market research in such a situation. He simply has to work as hard as he can, to earn as much as he can.

And time, for all of us, is the one thing that you get an absolutely fixed amount of. You get 24 hours a day, same as me.

As for me, the constant pull towards doing “something” on the computer is very hard to ignore, even at those times when there really is no need to be in front of it.

The only way to avoid this trap, that I’ve seen work, is to be ruthless. I want to give you an example of that. Jonathan Leger is actually ruthless (he doesn’t know I’m writing this!) .

No not ruthless in an “evil corporate CEO” type of way. He’s ruthless with finding the most efficient solution to any problem. That takes hard work to find, ironically. But once he’s found that solution he then ruthlessly uses it and avoids wasted effort.

It’s actually an elegant solution, because it capitalizes on hard work to find the easy way to do something – and then rinses and repeats the easy way!

When you’re not sure whether a product or service will sell well, you could develop it fully and then hope for the best. Or you could be pragmatic and test the waters first, before you put serious time and energy into it.

Jon’s going to be doing that with a new service we’ll be offering later this week. Why spend a ton of time on a fancy website, management systems and back-end coding before we are sure enough people want it?

If interest is sufficiently high to warrant it, you put in the time and effort to make it work, then you streamline it until it’s a well oiled machine with extremely high efficiency.

The same is true of any of your internet marketing efforts. Many times you will spend effort and energy on something before you are sure it warrants it. Testing can help you to avoid making the mistake my lucky lucky man made – you can avoid trying to sell where there is no customer, or no customer who is actually interested.

When you do that, the time you save can then be reinvested so you can do more of what works.

You’ve heard this before, right? There’s a famous phrase:

“Rinse and repeat.”

Are you rinsing and repeating? If you are, you may just be luckier than the unlucky lucky man I saw earlier this week. I hope for your sake you put as much energy into working smarter, as you do into working harder.

The investment in yourself will pay dividends in the years to come.

 

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More Money Won’t Make You Happier

The reason for this blog post is a series of events that have changed what I do and more importantly, why. I’ll expand on that in a moment.

Here’s a very short introduction video (apologies for the occasional blurriness, I set the wrong settings on a new camera I’m testing out) :

As one of the team at Prosperative I hear a lot of comments from our members and general subscribers. Many of you work really hard to achieve your goals and that’s great. But my contention – after many years of experience – is that maybe we focus on the wrong goal sometimes.

Based on the things I hear from the people I speak to, I think it’s true.

So what might be the “wrong” goal? I think for many of us it’s that dream of “making money online”. Nothing wrong with making money. Nothing wrong with making lots of money.

But is that really the dream? Really?

Doesn’t that sometimes just drive you crazy, chasing and working for what is, when all is said and done, a¬†dream?

Wouldn’t you really rather have the freedom to do the things you love?

Do you love travel? Photography? Fishing? Spending time with family?

All those things are activities that are end results. They are what money makes possible. You need (some) money to do them. They are what I would call true end goals. Money is merely the means by which you can have them.

For me, photography is probably my number one hobby. And it can be expensive, but what it creates is priceless. That first photo of your first child?

How can you put a price on that? Its value will increase with time.

The photo of a family member getting married? You have to be there to take it.

The last photo of a parent before they pass? How precious would that be as you grow older?

Fishing trips with friends? If that’s your thing you will remember the trip long after you forget how much it cost you to take the trip.

The money is just a means to an end.

Money is just a way to make other things happen – the good things that we all want deep down.

So what’s the point I’m making? Let me give you a little personal history before I get to that point. Whatever job I’ve done (I’ve had several careers in my life) I’ve always put the job first, second and last. I’ve done that because I thought it was the right way to earn the money to do the things I wanted to do.

The catch was – oh boy here’s the sting – in spending all my time earning the money I left no time to enjoy it.

How many times have I done that? Every time.

It’s frustrating to look back and see the same patterns play out. That’s not 100% true – if you generate patterns that work to enhance your life, those you want to keep seeing.

But you don’t want to keep seeing the “mistaken” patterns. Those are not welcome. No, you want to learn from them.

In the video I talk about an internet addiction.

Many of you have told us that you sometimes feel like you’re on a treadmill trying to keep up.

I want to ask a cheeky question: Do you sometimes value the attempt to earn a few more (or a few hundred/thousand) dollars more than you value your own time?

I’ve done that many times. I know some of you have too. I hear regular tales of people staying up until ridiculous hours, trying this new thing and that new thing. I hear tales of people who spend a fortune on buying every shiny new object, but won’t spend a cent on training that helps them work smarter not harder.

Life probably won’t be one long vacation for most of us. Frankly, I’d hate it if it were.

I like doing what I do. I love doing what I do.

But I sometimes find myself doing more of it than I should, or need to do.

Sometimes, just sometimes, I’d get more out of life spending a few hours with family and friends than chasing another $100. ¬†The money will be spent and gone soon enough. The memories of time well spent with family and friends will never leave you.

I’ve canceled so many family vacations because work “needed me”, back when I worked for “the man”. I’m ashamed to admit that. I thought I was doing the right thing.

I wasn’t. It was the wrong thing. The extra money I made is scant consolation for the loss of family time. I can make more money. I can never get back that time I lost.

Do I still make mistakes like that? Well not so much these days, but I do find myself slipping into addiction mode and wanting to do one more thing, or try one new shiny object. I know I’m not alone in looking up at the clock and wondering how Monday evening suddenly turned into Tuesday morning.

Be under no illusion – I think it’s important to work hard. But first work smarter. When the Pareto Principle suggests that 80% of your effort may only bring you 20% of your results, why not focus on the 20% of effort that brings you 80% of your results?

To do that you have to learn, test, analyze, adjust, rise and repeat.

When you look back over your life, do you think you will remember the $478.34 you earned with a particular affiliate promotion?

Or do you think you’ll remember the sunsets and barbecues you shared with loved ones?

Will you count your dollars, or count your blessings?

I have one final point for you to consider:

When you’re chasing making money online, do you have a very clear idea of what it is you want that money to achieve? Many of the people I’ve asked that question to struggle to give a comprehensive answer.

“So I can do what I want to do.”

“So I have freedom.”

“I want to fire my boss.”

All very cool – but why? Why fire your boss? So you are your own boss, or so you can vacation when you want to, visit with family when you want to – even just to kick of your shoes and feel the grass under your feet on a sunny day, when you want to.

The saying “time is money” works both ways. As I mention in the video, you can use your money to release time for the things you want. But you can only do that if you stop chasing money long enough to enjoy the time!

Finally, I will share this with you. Over the last few weeks I could have made some nice chunks of money spending all my time setting up various affiliate offers and emailing my own subscribers.

I didn’t do that.

What I did instead was comfort my daughter when she was assaulted (everything fine now and she wasn’t hurt, but of course emotionally distraught). At that point the thought of worrying about making money was completely out of the window. Who would put the mighty dollar before their own child?

I wasn’t sure whether to share that with you, but the truth is that I was able to be there for my daughter because I make enough money to be able to do so (working smarter so I have very flexible time). But frankly, what parent would even think about making money at a time like that? Even if you had a boss who was a real idiot about time off, you would put your child first, right?

Some things are self-evidently more important than making money. That was one of them.

I’ve entertained relatives and friends from the US who were attending a family wedding.

I cooked several very delicious (I’m biased!) meals for our guests.

I attended a family wedding and was able to give it my full attention and enjoy every second of it.

I created a special family video of the wedding, with a ton of special effects.

I danced with my wife many times.

And I “lost” the money I¬†could have made if I’d put a lot of effort into the affiliate promotions.

Do I care that I didn’t make that money? No, not one bit.

The whole point of money for me is to enable me to do the things I want to do. During the last few weeks making extra money would have cost me a lot of time – a poor bargain.

What do YOU want money to do for you? The clearer you can answer that question, the less likely you are to fall victim to the internet IM addiction cycle.

Please let us know¬†your story. We want to hear from you. Do you sacrifice to try to get ahead in this IM game? Are the sacrifices you make worth it to you? Or do you feel that sometimes it shouldn’t be this hard? Let us know.

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More Money – Less Traffic (Training Series 2/2)

increase website conversionsEarlier this week I published a blog post explaining my own personal revelation, about 10 years ago, that changed my business and multiplied my income. That revelation was that there are websites out there making thousands of dollars off of less than 100 visitors a day while others are making next to nothing off of hundreds of thousands of visitors.

In it I stated that there are three primary differences between these two different groups of sites that make up the gap in income:

  1. Niche Selection
  2. Monetization
  3. Conversion Optimization

We covered numbers one and two in that blog post. If you missed it, click here now to read it. Today I want to discuss number three, conversion optimization!

While it is true that good niche selection and monetization are the foundation of a profitable site, optimizing a site for optimal conversions is often times overlooked in favor of attempting to drive more traffic to the site.

Let me give you the example of a site audit I did a while back for a client of ours. This client offered a 1-on-1 personal coaching service. Her primary objective was to get phone calls. However, when I landed on her site her phone number was almost unnoticeable. I had to look hard to find it.

SHE is the product. Her knowledge and expertise is what people are paying for. But the only thing on her homepage about HER was a little block of text in the footer with a small image of her.

So, she is the product¬†and receiving a phone all is the objective.¬†Yet, she wasn’t getting phone calls despite some traffic. There was very little info about her on the homepage and her phone number was not noticeable at all.

This may seem obvious, but you may be shocked at how many sites I see on a regular basis that have similar problems.

What is the objective of your site?

If you could force every visitor to do something, what would it be? Your answer to that question should mold the structure of your site. If it is to call you, put a big “CALL ME NOW AT 1-555-555-5555” call to action in the most prominent spot, above the fold, of your pages. That call to action should smack the user in the face.

Do you want people to click your Adsense ads? Put a big Adsense unit directly below every post title, in the middle of your article and at the end of it. You may also want to consider using Adsense LinkAds in the menu area at the top of your site, which does look a little spammy, but can significantly increase conversions.

If your main objective is to build a list, show them a big popup a few seconds after the site loads, or, send the traffic to a squeeze page (basically a short “sales page” with nothing to sell… just an opt-in form rather than a buy button). Then add a static opt-in form in a prominent spot on the site as well.

These are only a few examples, but the point is to consider the objective and act on it, then test different locations, formats, calls to action, etc.

Page Speed

Another thing that can significantly increase or reduce conversions, which I think is also overlooked by many, is page speed! If your site takes 3+ seconds to load, you’re missing out. People WILL click back if it takes more than a couple seconds (I do it ALL the time).

It’s a fast paced world and people are busy. If you’re using WordPress install a good caching plugin like WP Super Cache. Do everything you can to make your site load faster. It REALLY does make a difference.

Mobile Optimization

mobile optimizationIt took me a long time before it finally smacked me in the face that for many niches mobile users have outnumbered desktop users. That means you must LOOK at your mobile site and optimize it.

When your site is loaded on a smart phone (look at more than just YOUR phone using something like MobileTest.me) what do you see? Check individual posts/pages and the homepage. If your main objective is ad clicks, are ads showing? Are they displaying correctly? Are they viewable immediately without having to scroll? Is there a bunch of wasted white space above the fold that is pushing the content down?

If your site isn’t¬†optimized for mobile, you’re seriously losing conversions in this¬†day and age.

How targeted is your site content to your traffic?

The more targeted the better! How you do this will vary depending on your traffic source and means of attracting the traffic, but the more targeted the traffic, the better. If you can’t optimize the quality of the flow of traffic, you could optimize the actual landing page(s) to be as targeted to the traffic you receive as possible.

This may seem about as basic as it gets, but believe me, ALL KINDS of internet marketers ignore it and just focus on more traffic.

Choose a profitable niche, monetize it correctly, build a nice looking site with good content, get these four things right and you’ll be well on your way to making¬†more money with less traffic!

Need help on your journey? If you haven’t already, click here to be a Prosperative member, where we’ll answer all of your questions and give you the tools to succeed!

To Your Success,

 

 

 

Josh Spaulding
Senior Strategist
Prosperative, LLC

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More Money – Less Traffic (Training Series 1/2)

I remember the first few websites I created back in 2004-2005. I was more concerned about getting traffic than converting the traffic I was already getting into revenue.

I didn’t build a list. I didn’t test. I was 100% focused on getting traffic. And though traffic is obviously crucial, I know now that my imbalance cost me a lot of time and money.

Conversion Rate Optimization So what have I learned over the years? Primarily this:

There are websites out there making thousands of dollars off off of less than 100 visitors a day. There are other websites out there making next to nothing off of hundreds of thousands of visitors a day!

There I was, fighting¬†an up-hill battle month after month, trying to get more and more traffic, while most of it didn’t produce any income. It came in and went right back out, like water¬†through a strainer.

What’s the difference between the two¬†types of sites I mentioned above?

Three things primarily:

  1. Niche Selection
  2. Monetization
  3. Conversion Optimization

Today we’re going to discuss¬†niche selection and monetization, which go hand-in-hand. In the near future I’ll be discussing the other two.

Niche selection is the first decision you have to make in the site building process and there are different monetization options for different niches, so they must be considered together.

This, in a sense, is the foundation of your site, so you need to get it right!

There are a few things you want to consider when determining the niche/market of your site:

  1. What are the monetization options?

    This is probably thmonetizatione biggest question you need to ask yourself! If you’re selling fidget spinners (a little toy that is very hot right now in the U.S.) for $5 a piece at low volumes, and your profit margin is slim, you’re going to make very little money. If you’re selling real estate leads on million dollar homes you may be talking thousands of dollars per¬†conversion!

    This carries over to Adsense. If it’s a content site and your monetization is through Google Adsense, you could get a few dollars per click on a real estate site, but only 2 cents per click on a site that sells $5 items (for example).You also need to make sure there are good monetization options available! There are not good affiliate offers available in every niche. Adsense isn’t profitable in every niche. You can’t sell leads in every niche. Some sites just don’t have many good monetization options.

    KNOW what you’re going to be promoting before you build the site.
  2. How am I going to get traffic in this market / niche?

    You could always go with Google, but for the average IMer, SEO is harder than ever, there are no guarantees you’ll ever get much and it takes time.There are many traffic sources out there, but you need to know exactly what traffic source(s)¬†you’re going to focus your efforts on and you need to know the quality of that traffic. Who are they and what are they looking for specifically? Do they have money? Do they spend money online or do they go down the road to their local store to buy what you’re selling?

    You need to consider traffic quality OVER traffic quantity. 100 visitors who are moderately interested in weight loss coming to your ketogenic weight loss site are far less valuable than 20 visitors who are specifically looking for info on ketogenic weight loss. You also want to consider how the traffic is going to interact with the monetization you’ve chosen. One monetization type may be better, or worse, for one particular traffic source. You NEED to consider these things.

    These decisions are very, very important and could mean the different between spending a few hours to make a few thousand dollars and wasting many hours to make little to no money.
  3. How am I going to either retain the traffic or get a steady flow of traffic without constantly working to maintain the traffic flow?

    If a thirsty retain website trafficperson plugs the hole in his cup, he can take a drink anytime he wants without having to run back to the sink after every drink. Build a list! That’s the #1 traffic retention method, and it works.

    Popups have proven to be the best way to do it for us. If you sell products get those buyer emails… they’re the best ones because they’ve proven to buy from you (they’ll probably buy again, but not if you don’t retain them).

    You don’t want to be the thirsty guy who has to walk back to the sink every time he’s thirsty because his water¬†leaks out the hole in his cup every time he fills it up. Don’t be that guy.

Choose a good, profitable niche and the right monetization, and the foundation is set for maximum profits!

Click here for 2/2: conversion optimization!

To Your Success,

Josh Spaulding Senior Strategist Prosperative, LLC

 

 

 

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Keep your visitors engaged

If you have a blog, or you create reports and ebooks, you need good images.

Text on its own can be very boring for the average viewer. The more media rich your posts and reports are, the better it is for your consumer.

In an ideal world you want to capture their attention with rich media and keep them on your site for as long as possible.

So in this video I wanted to show you how to get more use out of any images you have. Stock photos can be expensive, but if you can repurpose them for different niches it lowers the effective cost because you can use them in multiple ways (always check your usage rights of course).

What you’ll see, with multiple examples, is that it’s possible to repurpose an image quite easily. Most stock images are going to have lots of potential repurpose points – but you have to look for them.

That’s what I’ll show you how to do in this video.

Of course editing software can be very expensive, but I show you a totally free application that is incredibly powerful.

I’m also showing how even a simple basic technique can dramatically change the impact a photo has.

Later in the video I give you a smart little psychological “trick” to help direct your viewer’s attention. It’s worth watching the entire video just for that.

After you’ve watched the video do leave us your comments. We’re planning to have more simple tutorials like this in the coming months.

You can view the video in full-screen at 1080p by using the screen expand icon, bottom right of the video player.

 

Are you one of our members at Prosperative? Watch out for your private additional photo manipulation training video within the next 10 days. I’ll take you deeper into the techniques that can make your blog more attractive to the eye!

Amin Motin

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You’re already too late

You’ve probably already missed the boat, I’m afraid.

No, this is not a “last minute deal reminder” type of blog post! I’m not trying to persuade you to rush out to buy something.

What I mean is that *most* people miss the many seasonal opportunities that repeat every year.

From the analysis we’ve done we know that the majority of people do not properly take advantage of evergreen seasonality.

You all know what I mean. Every year on January 1st billions of resolutions will be made – only to be broken a few weeks later. Then the following year those resolutions are made all over again.

Weight loss? Yup. Every year on January 1st millions (literally millions) of people will buy diet books, diet plans, ebooks, online diet courses – every year.

Here’s the thing. If you publish some content on December 31st about the best way to lose weight, that’s very topical. But will anyone see it? Unless your site is already ranking well your new post may not show up in the search engines in time for the huge rush.

That huge rush of people buying stuff in the hope of losing weight? It’s going to happen next year, the year after and every year after that. Stale, old content may drop off the search engines so you have to keep updating your content. People want fresh content, even if it says the same thing!

Here’s an incredibly simple idea. It’s so simple that the majority of people simply don’t do it. Don’t ask me why people don’t do it – they just don’t.

Prepare your content now for seasonal trends happening later in the year.

That’s it. Not so hard, is it? All you have to do is think and plan ahead.

If you want to take advantage of the New Year opportunities (jus as an example), get your content researched, polished and ready well ahead of time.

That gives you time to make the content great (people and Google both care about quality). It also gives you time to start ranking your post/page.

“But what if I publish too early? People can steal my content or it may look old and stale.”

Again, this is incredibly simple. All you have to do is publish *some* content ahead of time so you have chance to send traffic to it and rank it. In the post itself you make it plain that more information will be added nearer the time.

You could even invite people to join your email list so they get notification when you publish the extra information.

“Join my list now to be the first to receive details of the revolutionary new technique to lose weight and keep it off in 2018!” – Yes, you can actually use the technique to build your list.

As for people stealing your content? That can happen at any time. It’s not a reason to hide your great content!

Weightloss and New Year’s is just one example, but think about “beach body” season. At the time of publishing this post you’re reading, that’s probably more relevant than New Year’s weight loss.

Every year, without fail, people will be looking for solutions to losing weight and toning up ready for the “beach” season.

Think also about the various holiday seasons that happen year after year, Black Friday and Cyber Monday sales.

Ever been stuck in a traffic queue on a holiday, when everyone seems to be out shopping at the same time? Ever noticed that it happens every year? Ever bought something online on one of those “special days”?

There are seasonal trends that are here to stay. We know they are coming and we know when they are coming. If you allow yourself time to create excellent content – it could even be a paid product remember – you have a better chance that people will value your content.

On the other hand, if you do what seems to be typical, you’ll be publishing lower quality content. That won’t enhance your reputation. It’s likely to hurt it.

When you’ve gone to the trouble of acquiring a customer or subscriber, why not try to keep them for a long time? You won’t do that with rushed, badly thought out content.

Very few people can produce superb quality content the day before a big seasonal trend hits. You can produce it well ahead of time though.

What seasonal opportunity are you already preparing for? My guess is that many of you won’t be preparing.

Every diary and calendar contains a list of upcoming holidays and important occasions. All you have to do is a little research to plan for those occasions.

Some of the occasions aren’t even that exciting. Every year millions of parents around the world have to get ready for when their kids go back to school.

Don’t overlook such mundane topics that crop up every year.

You’ll save yourself a ton of stress if you have everything ready ahead of time. If things change and new information or products come out you can always update your content to reflect that. It’s much easier to add a small update than it is to create an entire blog post or blog post series under pressure.

Not sure what trends occur each year?

You can do a little research online, but if you leave a comment here we’ll send you a small thank you gift.

We’ll send you a list of niches (and seasons) that we have found to be responsive. But you have to leave a comment to qualify to get that!

If you do leave a comment please be patient since we’ll be sending the list manually.

If you haven’t already started planning for the rest of this year and the early part of next year, you’re already missing opportunities.

Start planning now. Those seasons have a habit of rolling round like clockwork!

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Keep moving, Keep Growing: Part 3

I’ve already covered most of the points I want to make in part 1 and part 2.

This post is really a wrap up of the entire idea.

If you’ve been on many of our webinars you’ll know that I’ve mentioned examples of companies that had to rethink their business.

Sony produced Betamax. It was a video tape format. Technically superior to VHS, it still died a death in the marketplace. But they made money selling the equipment and consumables until that point. After it crashed and burned they moved onto other things. Ever heard of the Walkman?

Sony is a hugely successful company. Yet they’ve had products that simply didn’t sell well forever. Betamax video was one, Sony Memory Sticks is another.

Of course Sony is just one company, but there is an example of an entire industry having to cope with changes. Remember, change is inevitable so maybe it’s not that surprising.

Do you know how much film studios earn every year? Big numbers! But there was a time when everyone predicted that they would die out. In fact the original film studios – the ones that didn’t adapt – did die out.

I’m talking about silent film studios. When sound recording was invented it was described as a new fad that wouldn’t last. It did last and those who embraced it and adapted, well they succeeded.

Those who tried to cling onto *what had gone before* went the way of the dinosaur.

Extinct.

The death knell of the old was really ringing in the new.

When cinema audience numbers dropped not so many years ago, everyone thought that film studios would see a decline in revenue.

I believe for a while that’s exactly what happened. Then creative minds went to work to come up with ways to reverse that loss.

Embracing what is relatievely new, major films now regularly appear on DVD very quickly after theatrical release. They even appear on streaming services pretty fast now too. Some people watch entire movies on their smartphone. That wasn’t even possible only a few years ago.

You see, every time one opportunity is dying off, new ones are springing up all around. Sometimes you can leverage the old opportunity, mix it with a little of the new and boom, you have a winning strategy.

That’s one of the reasons I spend such a huge amount of time testing. I know that nothing is going to stand still and work forever.

I’ve had to adapt multiple times since I started in IM. Boy, am I glad I did! It’s meant that I’ve seen regular and continuous growth in my revenues.

Fortunately for you, I share a lot of the results of my testing in my regular emails. Of course I keep some of my best testing results for my coaching members. That’s only to be expected – they are my coaching members!

But I regularly share real word results from solid testing with *all* my subscribers. For that reason alone, if you haven’t yet joined my newsletter you should do so now.

Change is coming – whether you’re ready for it or not. And those who adapt with change are those who are most likely to succeed and keep succeeding.

So put in a little work to keep abreast of developments in your chosen niche. Keep reading my emails. Keep looking for new opportunities.

Change is coming, but so are new opportunities every day. They’re just waiting for you to take advantage of them!

Join the conversation and let me know what you think, using the comment form below.

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Keep moving, Keep Growing: Part 2

I hope you read part 1, because this post will make more sense if you have. If you didn’t read it yet, click here to read it and then come back to this post.

I’ll try to keep this short and to the point. I’m going to give you a concrete example of how businesses sometimes roll with the punches and sometimes don’t.

The examples I’m giving are not from my own personal experience. They’re something I heard about from my team, but they are real examples.

Imagine two ethnic food restaurants.

They are both fairly busy and well respected, located in the same town and have decent reputations.

As the local economy in the town suffers a downturn, so do the restaurants. More and more people stop eating out and instead buy ready made meals to heat at home.

Naturally the revenue of both restaurants drops. Hardly surprising, since fewer customers walk through the door!

Here’s where their paths and revenue start to differ.

The owner of one restaurant just keeps hoping for an upturn. Sadly, he goes on to try to save money by lowering the quality of his ingredients.

You can probably guess that in a dwindling market that really doesn’t help. If your food suddenly drops in quality, you probably won’t get more business.

That particular ethnic restaurant has now closed. Oddly enough, a new restaurant opened up in the exact same spot and is doing ok. They chose a different business model and went for the fast food and home delivery route.

But the more interesting case is the second ethnic restaurant.

They too saw a drop in customers and therefore revenue. To this day they have not recovered the same customer base within the restaurant, or revenue from that source.

But they’re doing ok, thank you very much!

What was the difference that allowed them to do well? The downturn is still hitting their restaurant business. It must be something else, right?

You’ve heard the expression “when life gives you lemons, make lemonade”?

Figuratively, they made lemonade.

When their primary source of income started to dry up, they didn’t just give up.

First, they sat down and analyzed *why* their business was dropping. Sure, there was a general downturn, but people still have to eat.

Their research showed them that people were buying the same kind of dishes as they used to serve. The only difference was the price and the availability in supermarkets. People were buying lower cost, lower quality equivalents to what they used to order.

What does that mean? It means the demand was still there for the product in a different form! Adapt and survive is a good motto.

Let me tell you what that second ethnic restaurant did. They worked out how to produce their signatures dishes at a cost equivalent to the cheap heat and serve supermarket meals.

That’s step one.

Then they went on an aggressive sales campaign to local stores, small mom and pop ones at first. They offered them a great sales pitch – those small mom and pop stores could now compete with the big supermarkets.

They could also offer meals made by a well known restaurant in the town.

That’s step two.

As a marketing concept, it was brilliant. Customers who could no longer afford to eat at the restaurant could now afford to eat *from* the restaurant. Customers didn’t stop eating there because they hated the food – they stopped eating there to save money.

Restaurant #2 leveraged their existing name, the new behavior of the consumer and the weaker position of the small mom and pop convenience stores.

The end result is that profits are good again.

But the lion’s share of those profits no longer comes from what was their main business. Commercial necessity forced them to find a way to survive, but they did more than survive. They thrived.

Restaurant #1 didn’t look for alternative solutions. They looked only for a way to save costs – by lowering the quality of their food. And it didn’t work. They closed down.

Some of the sayings you’ll hear regularly have a sound basis in common sense. The lemons/lemonade saying sounds like a cute and clever thing to say.

But the reality behind it is that you have to work with what you have and you have to make the most of it.

It may never be ideal, but just wishing it so does not make it so. When things are not ideal don’t make them worse by standing still.

Get up, move ahead, keep researching and find the difference that makes all the difference.

I’ll have more to say on this in the final post, part 3. In the meantime please do let me have your comments and feedback!

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Keep moving, Keep Growing: Part 1

There’s an urban myth that if sharks stopped swimming they’d die by drowning.

I didn’t know if that was actually true, but it’s often repeated.

Having looked into it, there *is* some truth to it. Some sharks do need a constant flow of oxygen rich water over their gills and that only occurs when they’re swimming.

So what does this have to do with you?

More specifically, what does it have to do with internet marketing?

Let me first describe what an average would-be marketer might believe:

  1. There are money making secrets known only to a few
  2. There is a shiny button out there somewhere that magically makes money
  3. It’s possible to make lots of money without doing any work at all
  4. If you buy the right product, you’re set for life
  5. THIS product, THIS time, will make all the difference
  6. Once you learn the secret method to make money you never have to learn anything new
  7. Can I level with you? Over the years, the harder I’ve worked the more money I’ve made. Building a real business takes time and effort. It’s not a popular message, but it’s a true one. You know it’s true.

Many years ago I made a lot of money doing something called “blog and ping”. But when it stopped working my revenue fell.

Here’s where the difference between success and failure comes in. When a technique that had been working stopped working, I put time and effort into finding why.

Perhaps I was doing it wrong. Maybe I needed to tweak what I was doing. Or was the free ride over?

The only way I could know was by putting in the effort to find out. Real effort – I had to put in work to get the answers!

Once I realized the technique no longer worked I had to put in even more effort to find an alternative.

Based on what we see and hear from our subscribers we know that most of you don’t have the time, energy or – frankly – desire to do that kind of huge amount of testing and learning.

You just want an answer “that works” and that is perfectly understandable.

Most of you don’t have the luxury of a team to help you. Most of you have some kind of paid employment you have to work at.

Let’s put this another way, more specifically.

Whatever you are doing that works well today, tomorrow you may have to do something a little different. Nothing remains static in this world.

That’s good news – you get new opportunities in the future to make bank, right?

But it’s bad news for anyone who doesn’t have time to keep up with the huge amount of testing and learning that’s needed. It is – almost literally – a full-time job to keep up.

Even professionals have the same time constraints. Doctors have medical digests that bring them up to speed on new treatments and medications. Lawyers have to keep up with new laws. They all rely on others to do the hard work of research for them.

Most people just want to answer “what works now?”

Very few people really want to have to discover it for themselves. Life’s a bit too short for that. It’s why we have teachers who condense years of learning into weekly 1 or 2 hour lessons for us.

So let’s go back to the shark. Let’s just talk about the ones that do have to keep moving. If they stop moving, they will suffer harm. If an internet marketer stops learning and adapting, they will lose money and revenue share. Nothing is static, remember.

I can honestly say I have only ever come across one person who tests as much as I do. I know that most people just don’t test, or don’t test anywhere near enough.

But if you don’t have a source of condensed information that gives you the results of testing, *you will lose out*.

You should expect to have to update your methods and techniques on a regular basis. Time spent researching will reward you. Research is reward.

Yes, it’s that simple.

In my own case I can tell you point blank that my extensive testing has earned me millions and millions of dollars.

I no longer test things alone. I have a senior team who test with me. Some of the results we find surprise even us, with a combined internet marketing experience of about 35 years!

Testing and research can uncover those nuggets that are easier to dig out. It can be the difference between working smarter and working harder.

Whatever you do, build in chunks of time to your day, so you can update your knowledge on a regular basis. It will pay big dividends over the years, I promise you.

Our coaching members get the benefits of our ongoing extensive testing. We know from the feedback we get that it has made money for those who use that knowledge.

It’s very easy to be persuaded that a brand new shiny object will do everything for you. But even the finest tool in the toolbox has to be used the right way. It has to be maintained, sharpened, lubricated and updated to keep working optimally. And when a new, better tool is released the smart workers move to it.

It’s happened before throughout history and it will continue to happen. Change is constant.

The question is, are you doing enough to keep your knowledge up to date? Are you using the best techniques to minimize your work and maximize your revenue?

If your honest answer is no, let me ask you this?

If not, why not?

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