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Premium articles

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Premium articles
« on: April 03, 2013, 01:26:12 PM »
Hi Jon, I have seen several examples of the articles and the quality is great. However, there may be plenty of customers who would be willing to pay more for a 'premium' article - an article that is a cut above the rest in some way (e.g. deeper research and descriptions, or written by 'select' writers, additional SEO etc.).
Do you think that this would be a runner?
Don Keegan

Offline edseward

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Re: Premium articles
« Reply #1 on: April 03, 2013, 01:41:26 PM »
There probably will be a demand for a premium service once he gets this basic service going.  I know I would consider a premium service myself but I would be much more demanding in what I required of a premium service.

Re: Premium articles
« Reply #2 on: April 04, 2013, 02:16:23 PM »
Jonathan,

You have mentioned that you will start a premium service.  How will this differ from the current articles, and when do you estimate it will be available?

Offline Jonathan Leger

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Re: Premium articles
« Reply #3 on: April 04, 2013, 02:47:41 PM »
As soon as we can get enough customers rating the articles to identify the best writers.

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Re: Premium articles
« Reply #4 on: April 04, 2013, 04:37:03 PM »
How will premium articles differ from the basic articles?

Offline Jonathan Leger

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Re: Premium articles
« Reply #5 on: April 04, 2013, 04:48:03 PM »
You'll have more control over things like the format (formal, informal), the keywords (being able to specify having more than one set),  and the research time and quality will generally be better because only the highest rated writers will do them.

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Re: Premium articles
« Reply #6 on: April 05, 2013, 12:17:47 AM »
Jon, can I be an opposing voice to the call for a 'premium' service?

Here's why:
You have here a service that provides very good quality relative to cost. I am assuming given your experience and knowledge of managing large volumes of content and large numbers of producers that you can keep the current level of quality in place.

At the moment you have leveraged your skills to produce a service that offers value in excess of the norm  -and that is great, you will have clients till the cows come home on that basis. I have tried many services and always given up because in the end either price is higher than I want to pay or qualiity is lower than I expect for the price.

However, as soon as you start to differentiate your quality within the service and charge a premium for 'better' service and remove your 'better' writers from the content stream your USP goes out of the window!
I am VERY happy to pay your folks as I am now. If you do as Brad Callen did with his service and stream content quality and thus raise costs you wil take a load of people out of the market and you will simply be competing with his service and others similar for the clients who are happy to use those services. Right now you are expanding the market - just as you did with ArticleBuilder.

ArticleBuilder was a disruptive innovation in content generation you provided a new mechanism for obtaining content and at the same time you broke barriers in terms of price/quality that so far nobody else has been able to match. In doing so I am sure that you took money from the people doing low cost content generation work.

INeedArticles has the potential to be a disruptive innovation too and probably based upon the same technological and management skills. Taking the 'best' writers out of the system will remove the main element that causes the disruption and although you have tech and management innovations that differentiate you the business will look like all the other content creation boiler rooms out there.

I am a happy client at the price/quality ratio I see here and now. Shift that balance and I will be gone - I am a market expansion.

If I might make a suggestion:
Don't discriminate based upon quality as you have suggested you might. Don't identify and move out the 'better' writers.

Instead of that look at service differentiation.
Charge extra for rewriting services
Charge extra for extra keywords
Charge extra for multiple paragraphs for rewrites
But keep the pool of writers available so that the basic USP is unchanged:
A decently written article at a lower price than any other provider can manage.
« Last Edit: April 05, 2013, 12:24:56 AM by andrewwilson »

Offline snm

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Re: Premium articles
« Reply #7 on: April 05, 2013, 12:28:08 AM »
Spot on, Andrew.

Regards
SNM

Offline Jonathan Leger

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Premium articles
« Reply #8 on: April 05, 2013, 12:44:41 AM »
Thanks for the suggestions Andrew. The way I'll be handling things, though, will prevent the exceptional writers from never working on the "normal" articles. So the scenario you describe shouldn't happen.

In fact, the method I'm using will motivate the writers to do the best possible job they can on ALL the articles.

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Re: Premium articles
« Reply #9 on: April 05, 2013, 01:02:07 AM »
I hope so, because what you seem to have now is something of a gamechanger - if the quality/price ratio remains in place.

Other services I have seen have ended up taking better writers out of the pool and placing them in higher priced content streams reducing the value of the lower priced offering.

Re: Premium articles
« Reply #10 on: April 05, 2013, 07:29:53 AM »
I agree Andrew. That is exactly what happened in the other services that we all obviously use. In content development a tiered pricing structure just makes the lower (which is purely subjective) tier(s) pointless...and the perceived default cost of the overall services have simply become the price of the highest tier.

So this "Double O 7" pricing at ineedarticles would vanish in our minds and just become the price of the highest tier...which would then just be a clone article service of all the rest.

The quality is obviously good enough as it is. No matter how many requests and wishes flood in, if McDonalds, Burger King, Wendy's etc switched to linens and steaks they would be completely missing the point.

Offline Jonathan Leger

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Re: Premium articles
« Reply #11 on: April 05, 2013, 07:38:17 AM »
Again I say... That's not going to happen. The way I've designed the system is similar to what Andrew suggested. A buy what you need system.

Need it back in 24 hours? An extra fee.

Need lsi keywords in the article? An extra fee.

Only want a four or five star rated writer? An extra fee.

And here's the thing: the rating comes from the writers working on the normal articles. So the best writers have to be actively involved in the normal workload too.

So no worries. We're still a game changer. :)


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« Last Edit: April 05, 2013, 07:40:35 AM by Jonathan Leger »

Re: Premium articles
« Reply #12 on: April 05, 2013, 08:04:08 AM »
...and as you mentioned, all of the writers have the incentive to get good ratings, since this will result in becoming qualified to write SOME articles at a higher rate of pay. I have had employees in the past and you simply have to incentivize people if you want to get the best out of them - Jon's system sounds like it will definitely do that.

Don Keegan

Re: Premium articles
« Reply #13 on: April 05, 2013, 08:40:02 AM »
oooooo....the writers gather up stars/ratings by writing the normal articles...which then gives them the ranking to be hired for the "better" articles.

As long as the ratings only come from their normal articles, it would give them incentive to A) Write them and B) Write them well.

I can dig that, actually!

Re: Premium articles
« Reply #14 on: April 16, 2013, 09:41:51 PM »
Great content is what brings traffic, yet often the least valued.

iNeedArtilcles is vetted so only those who can complete - something quick (speed and a spell check is what counts) - within 30 minutes make the cut. Jon says:

"You have 30 minutes, not 5. If you can't do the work in 30 minutes it wouldn't be worth your time to work on the articles. The payout would be too low. You have to be fast. The test is designed to make sure that only fast, accurate writers are working in the system. "

So it's been established - Jon is not looking for really good writers. Fast, and accurate. Yet there will still be good writers who need money. And they sign up on iNeedArticles.

Naturally, good writers will be noticed and find themselves more in demand. And others will value their talents and to them it may be worthwhile to pay good writers more money.

But some of you think no change should occur. The good writers should be content to earn the same amount as poor writers. You believe you should continue to get quality content at rock bottom prices. Or did I mis-read something?

Guess what Spock? The talent will be rewarded. Good writers will be paid more what they are worth and will leave. In other words, the cat will be out of the bag.