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Adsense Income

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Adsense Income
« on: March 03, 2010, 09:19:26 AM »
OK I'm a bit confused about something, maybe someone could give me some help or info.

I have Adsense on my sites, say my research says that a click is worth £2.82, but in reality when it gets a click it pays like £0.07.  Now I know there will be variations in value but all the clicks are at about this price.  Am I missing something, or doing something wrong?  Can I do something to increase the value of each click?

Thanks

Jim

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Re: Adsense Income
« Reply #1 on: March 03, 2010, 09:32:18 AM »
That's not an uncommon occurrence, and can be very confusing.  Here's why it happens:

1. The price you're seeing is the estimated cost for a click on Google's search results.  But the price that advertisers are willing to pay for clicks via AdSense is typically much less (A click may be worth 2.82 on search but only 0.07 via AdSense).  This is caused by two factors:

#1. A visitor via a search query is highly targeted and typically far more ready to buy than a web site visitor.

#2. Click fraud drives the actual value of clicks from the AdSense network down.

2. The second reason you will sometimes see a dramatic difference is that Google has "SmartPriced" your site.  "Smart" Pricing is Google's way of estimating how valuable the click-throughs coming from your site are to advertisers.  If they feel your clicks are very valuable, you'll earn a higher amount per click.  This is determined (in part) by conversions tracked by the advertisers, and by other guestimations made by Google about the traffic they receive from you.

There's pretty much nothing you can do about #1, but you have some control over #2.  Don't send junk traffic to your site, for one thing (like from sites that advertise "Get 1 million visitors for $10!" and the like).  Also, I've found that the more my traffic comes directly from queries FROM GOOGLE related to the advertisement, the higher my payout per click is.

So if your page is about electric motor scooters, and the AdSense ad is about electric motor scooters, and the traffic you're getting is FROM Google's search results for "electric motor scooters", then your payout will generally be a lot higher.  Google tracks this from start to finish, and they trust their own results more than anything else and are willing to pay more for clicks from their own traffic because they assume it's "quality" and will convert better for the advertiser.

I hope that makes sense.

Re: Adsense Income
« Reply #2 on: March 03, 2010, 10:03:51 AM »
Thanks Jon,

Yes that makes sense, I guess I'll just have to get more visitors to get more revenue.   ::)

Jim

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Re: Adsense Income
« Reply #3 on: March 03, 2010, 10:17:02 AM »
Try to focus on getting traffic from Google.  That's the best way to increase AdSense revenue.  Don't be surprised if it takes Google a few weeks to figure out they need to increase your payout per click, though.  "Smart" Pricing isn't an instantaneous thing.

Check out my 3WayLinks.net, 1WayLinks.net and MyWayLinks.net networks to get ranked in Google pretty quick.

Re: Adsense Income
« Reply #4 on: March 03, 2010, 10:59:08 AM »
I already have 1 Way Links, problem is I seem to have more ideas than time.  I really do this as a 'hobby' but I'm planning on using it to fund my retirement (at least the 'luxury' part of the retirement)

The Google traffic is building, albeit a little slowly, strangly the traffic from Yahoo and Bing seems to build faster, I think 1 Way Links works better with them than Google, it seems to 'catch' quicker and get to a higher position faster.  Bearing in mind that I don't spend as much time on it as I should.

Jim

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Re: Adsense Income
« Reply #5 on: March 03, 2010, 04:42:00 PM »
Also, the ad format makes a difference too.  On most of my web pages I just use one AdSense ad and it will be a Medium Rectangle (300 x 250) or a Large Rectangle (336 x 280).

Too many ads will drive the payout down.  Of course that is my opinion and what I have experienced.  Always Test Test and Test.

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Re: Adsense Income
« Reply #6 on: May 14, 2010, 09:56:31 AM »
Yep, I found by reducing the number of ads on my pages helped drive the cost per click up a bit. It seems if you have too many ads on your page, readers always seem to click on the lowest paying ones.

Also, I found with my limited tracking that Bing and Yahoo visitors converted much better than Google, which conflicts somewhat with Jon's post, but like Jon says in his blog "Check the weather, but trust the birds." - http://www.jonathanleger.com/check-the-weather-but-trust-the-birds/
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Re: Adsense Income
« Reply #7 on: July 13, 2010, 04:49:49 PM »
I realize it has been a while since this thread was active, but I just wanted to thank Jon for the best explanation about Adsense and SmartPrice that I have seen yet. I have a website that I purchased a year ago, I really like the topic (how to throw a party), have cleaned it up a lot over the last year, tried to make it more of a family-friendly and more serious site, but noticed I get a lot of traffic and very little money from Adsense.

It is the second largest, by traffic, site I have, but gets the least amount of income - sometimes only 2 or 3 cents for over a thousand visitors in a short time - really makes no sense (so to speak) except that it must have been Google-smacked somewhere down the line.

Anyway, long post to say short message of thank you for the clear explanation.

Re: Adsense Income
« Reply #8 on: July 22, 2010, 01:03:25 AM »
Thanks everyone for this postings,
I also was troubled from the low adsense clicks.

Funny to say I have a youtube 'partners account' and I am getting X2 more clicks there !! Like people watching movies click more than the people reading text.. the amount per click is low but much higher volume.

My ads are 250-300 rectangular, 3 ads each, it's in google interest to show the best income ads too so the top 3 are better $ clicks then the top 4..

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Re: Adsense Income
« Reply #9 on: September 08, 2010, 01:03:14 AM »
I have a bit of a rant here about Adsense. My account was just canceled.  Their reason was that I committed a click ad violation.  I had the Adsense account for 4 years and I knew not to click any ads on any of my sites. I do not know how they came up with that but it really doesn't matter.

This is the 2nd time this has happened. Google does not consider any errors or maybe even an accidental click. They are totally unforgiving.   >:(

There are a lot of other ways to make money with a site other than Adsense. A downside to keep in mind is that when a visitor clicks an adsense ad they are gone.  You get the 2 cents, sometimes even 5 cents,  but lose a major sale. The trade off doesn't seem all that smart.  ::)

Anyhow, watch what you click.

RT... 8)
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Re: Adsense Income
« Reply #10 on: September 08, 2010, 01:14:04 AM »
When I did my internet marketing course they said that in case I by mistake click an Ad, to mail to Google, name the date and hour, and ask to erase this click and not charge the advertiser.
10% of my clicks are 5 cent, but 80% are $0.6-$0.8 , 10% are 1.5$ per click.

I have now added Clickbank products, and a sale there is $25 ! but I do not have those every day..

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Re: Adsense Income
« Reply #11 on: September 08, 2010, 01:49:15 AM »
When I did my internet marketing course they said that in case I by mistake click an Ad, to mail to Google, name the date and hour, and ask to erase this click and not charge the advertiser.
10% of my clicks are 5 cent, but 80% are $0.6-$0.8 , 10% are 1.5$ per click.

I have now added Clickbank products, and a sale there is $25 ! but I do not have those every day..

I tried dealing with Google the 1st time my account was canceled. Got nowhere very fast. They would not budge. It too a bit over two years to get another account with Google. Yesterday they canceled my account. I do not know of anytime that I clicked on one of their ads, either accidentally or on purpose.

The couple of pennies they pay is just not worth the grief. Six to eight years ago it was a pretty good source of income but those days are long gone.

As for the CB income, or any other affiliate program, I'd suggest that you get a little more aggressive with an ad campaign; ie... Article marketing works pretty good. ;D


RT...  8)
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