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Need answers from Jon

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Offline andrewwilson

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Re: Need answers from Jon
« Reply #15 on: October 28, 2012, 03:24:08 AM »
You'd be right to say that all the big list marketers use lists, but that's because, guess what, they are list marketers. ;)

List marketing is just one of the myriad ways to earn a living and build a business on the internet, just as with paid advertising, there is a place but it is not a given. On the whole, unless one were to be wanting to do list marketing as one's business then there is a stage of development below which list marketing is not cost effective.

I can tell you, to repeat, that on big name, high value launches I have outperformed major list marketers and been the top producing affiliate, so much so that one main stream provider of training and services changed the entire way that they promoted their then current services and memberships.

Sales ARE made from an initial contact, it happens all the time when the sales process is handled well, but most list marketers and most who call themselves 'internet marketers' have little idea about what selling is and how the sales process works. Jon, by accident or training, understands the sales process very well indeed - it is why this forum exists in the form it does.

The chances that a newcomer could have outperformed me through list marketing are pretty much zero. I know that because the big time list marketers ate my dust. I was able to train others, newcomers, to perform similarly to myself without email though. Truth is though that what I did was not of universal application. I identified a market niche and capitalised upon it to great effect - that said, the techniques work for most products and services, particularly if they are at all well known within the product niche.

What I did was to plan my business, based upon my skills and resources and then implement that plan, altering as I learned. Each choice made with a view to how well it fitted with the goals I set for myself. One advantage of true planning is that one does not have to follow conventional 'wisdom', one can step outside the box from time to time and do stuff that is supposed to be 'impossible'.
« Last Edit: October 28, 2012, 04:01:11 AM by andrewwilson »

Re: Need answers from Jon
« Reply #16 on: October 28, 2012, 09:31:21 AM »
You'd be right to say that all the big list marketers use lists, but that's because, guess what, they are list marketers. ;)

List marketing is just one of the myriad ways to earn a living and build a business on the internet, just as with paid advertising, there is a place but it is not a given. On the whole, unless one were to be wanting to do list marketing as one's business then there is a stage of development below which list marketing is not cost effective....

Vick Strizheus is a multi-millionaire from his lists.. and I'm on my way. Yes you can make initial sales as I think I pointed out when we look at the breakeven factor of your ads. However, just as in mail order.. you'll make far more on the backend sales.

I buy Jon's products because I'm on his list and he keeps me informed to new developments, new products. As I said ALL the really big boys employ lists. And the fastest way to build a list is through paid advertising. This is not to say it can not be done in other ways.. and I employ as many as I can.. but for shear speed.. paid advertising lets you see really quickly where you stand.

I've also noticed Amin Motin makes fine use of his lists and hence, I am kept informed of his upcoming Webinars. But it's Vick Strizheus who says it best, "Without a list you don't have a business."  ;)
Explosive Leads Generation.. More than 70,000 marketers use this one powerful system. Why?http://www.leadsleap.com/?r=tradeview

Re: Need answers from Jon
« Reply #17 on: November 18, 2012, 06:26:46 AM »
schmip, at this moment, I'm very busy with my tasks (studying Mastering of Computer Science :) ), but my classes will finish in middle of december, so after, I'll try to write some short doc talking more about how I proceed in my blogs, ok? But, I have only adsense earnings now, I intend to launc our first products in February, 2013. :)

We have many people reading two blogs (45K monthly in one, 30k monthly in another), so we intend to invest more time, money and effort on them. It makes sense, no? :)

Don't give up! If I gave up in my first year, I wouldn't be here, now, and I'm very sure that next year will be very better!

And our friends are right: you need have a good business plan!

Offline andrewwilson

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Re: Need answers from Jon
« Reply #18 on: March 19, 2013, 05:35:56 AM »
I know this is an old thread but it occurred to me that I had missed something.

I mentioned upthread about how list marketing was not effective below a certain scale in one's business, it remains true. ;)

All the following is relevant mainly to affiliate marketing, the niche does not really matter. Offline businesses using the internet to communicate with their prospects would be a good example where list building would have a different priority.

But here's the thing. Selling is a process of increasing commitment that moves from telling the world that a thing exists through to many (hopefully) individuals seeing how an offer meets their needs and at the right price and making a purchase. This means that we have a funnel where at the top we have lots of disinterested people and the bottom a very few, relatively speaking, people who make enough of a commitment to buy an offer.

I'd not ever say that list marketing was not a viable way to make money but it is an optional part of that process of increasing commitment, here's why:
If one is promoting an offer then typically a list marketer will send out an email, maybe even a couple. rarely ever more than this. In that email they do the job of stirring up interest and kicking people off down the funnel toward purchase. But what happens next?

For example, if an email list member reads the message and sees that perhaps the offer might suit him but he does not know some particular fact about the product, what does he do?
He will go to either the sales page to see if the info is there and if the answer is present he may buy - but typically sales pages DON'T answer questions, their purpose is to concrete the desire and deal emotionally - it is one reason for money back offers and bonuses to enable the uncertain to answer questions at first hand without a money loss.

More often the prospect will go to Google and he will type in 'brand name + question' and will be presented with some pages that Google thinks might be relevant. Our hero clicks on a page, his question is answered (sales people will recognise many of these questions as 'objections') and once the question is answered the prospect will likely click on the link ON THE WEB PAGE to his desired destination - almost never will he go back to the email and he will almost never clear any cookies from the web page before proceeding. At that point the list marketer lost the affiliate commission.

Many list marketers will tell how they are happy with clickthroughs to purchase of just 1% but a well made web page that answers real questions in a credible manner will do much better than that. On some high ticket offers I used to run a live online help desk where we tracked site visitors and answered their questions, we'd even commence interaction with them - no bots but real human beings who knew about the offer and were familiar with the context - at best they would be other affiliates for the offer and we'd run a network of sites all covering different aspects of the offer and we'd split the revenues. 5-10% clickthrough to purchase was not unusual. On a subscription with a monthly revenue of $150 or more that's pretty cool.

Some list marketers have learned about this real issue and they now point their readers at websites and blogs where they attempt to provide some of these answers and that's a good thing, (Jon Leger does this - he has blogs and this forum) they should ALWAYS have been doing this. However, where do you think that most of their traffic comes from?
Yep, that's right, the internet - Google, Bing et al.
So, what does that tell us?

If we have a good quality page that enables readers to increase their commitment there's every reason to think that we can do well without having an email list because done correctly our web pages are closer to the bottom of the funnel than the emails from the list marketers.

However, list marketing comes into its own when the list marketer has a reason to build a relationship with his people - it is why so many in the IM niche also make products and then give them away at low or no cost. The excuse of talking about the product is valuable and an ongoing relationship does make it easier to talk about other relevant products - but are you going to manage this on day one week one in your business?
I think not.
And most list marketers either don't do this or get too lazy to bother.

If you choose to do list marketing then forget about selling 'stuff' from your webpages, don't bother with affiliate revenue from your sites in the early days. ALL your effort needs to be upon getting people onto your lists and keeping them there with information and encouragement. Your sites will be selling your email list/newsletter/ezine

So, don't get me wrong, list marketing is great but it is a game of numbers. You will not earn as much in the early stages as you will from running good websites and you will need good websites to capitalise upon your list marketing anyway - and if that's the case why did you need a list anyway? :)

« Last Edit: March 19, 2013, 05:59:01 AM by andrewwilson »

Re: Need answers from Jon
« Reply #19 on: May 28, 2013, 03:54:21 AM »
Jon,
For iNeedArticles you have mentioned that the writing instructions field has been limited to 100 characters for standard articles.

But if I select the additional optional service  'Extra fee to allow specific article style requests in the instructions'
then (1) where can I enter those instructions?
 and
(2) how much space is allowed for those instructions?

Also, can we give those instructions prior to making payment for the article?

Thank you,
Pacific5